Fastfit 30 Minute Fitness For Men Wants To Entice Men To Hit The Gym

Thursday, April 05, 2007

Making workouts more user-friendly is the goal of Bernie DeOre, who owns a local FastFit franchise. The circuit-training facility in the SuperCentre at Upper Middle Road and Guelph Line is designed for men who are unfamiliar with strength-training equipment or who find regular gym membership too time-consuming for their busy schedules.

FastFit is an opportunity for out-of-shape men to get healthier and improve their physical fitness without some of the stresses that go along with a larger gym, said DeOre.

"If you look at men in the 25-75 age group in Burlington, they're very busy," he said. "A lot of people work outside the city, and they're raising families or commuting every day. At FastFit it's always just 30 minutes. It eliminates the time factor." DeOre's Burlington facility was the first FastFit location in Canada when it opened last month, though it will be soon joined by at least eight other locations in Ontario -- including two more in Burlington.

The male-only membership serves to make the environment more welcoming.

DeOre said it makes sense to exercise with people who are like you. He said FastFit tries to eliminate as many obstacles to fitness as possible.

MOST MEN AVOID GYMS "Eighty-five per cent of Canadian men have never been in a gym," he said. "Timing is a real issue, but the other thing is the intimidation factor. When you're out of shape and you walk into a room (filled with) massive equipment and guys who look like they work out all the time, you get turned right off." With the recent success of female-only circuit training centres like Curves, DeOre said the time was right for a similar facility for men.

"Everyone keeps calling us 'Curves for men,'" he said with a laugh. "But it's not a bad analogy." A FastFit membership card entitles its owner to use any of the chain's gyms. There is a one-time service fee of $199s and a monthly fee of $39.95. Members are free to walk away any time without financial penalty.

For more information or to speak to someone at FastFit about the free two-week trial period, call the SuperCentre location at 905-335-1-FIT.

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