Jim Boeheim Becomes Corporate Representative Of Jreck Subs, Inc. And Sackets Harbor Brewing Co.

Jim Boeheim, Head Basketball Coach of Syracuse University and recent inductee to the Hall of Fame, has agreed to be the Corporate Spokesman and fill other representative roles for Jreck Subs, Inc. and Sackets Harbor Brewing Company.

Christopher Swartz, CEO of both companies, stated, "We are obviously thrilled to have Coach Boeheim become part of our organization. He has stood for perseverance, dedication and excellence in his field and those are goals that both organizations aspire to. He is from the Central New York area, both companies are based here and culturally I think it is a wonderful relationship. Jreck continues to grow in the greater Central New York area, Jim's representation of the Company will garner immediate recognition in new and existing markets. Sackets Harbor Brewing Company is currently expanding into the greater Manhattan and downstate markets and I believe with him being nationally recognized, it will help put a face and name with our rapidly growing product lines. We anticipate multiple events per year where the Coach will be present as well as TV and radio spots marketing both companies." Jim Boeheim stated, "I am very pleased to represent both companies. I believe that Chris' vision for both companies is something that will be exciting to be part of. Obviously, I have known of and been a fan of Jreck Subs for many years and it is nice to represent a company that has been such a fixture in the Upstate New York market for so long. Sackets Harbor Brewing Co. has the real potential to be a National brand and my expectation is that I can provide them significant assistance in getting there. Through Jreck Subs' other affiliated companies across the country, as well as here locally, I think there are many wonderful opportunities for charitable programs that will help local institutions as well as my initiatives for "Coaches vs Cancer". Chris and my commitment to be significant forces in these charitable arenas are aligned and I believe Jreck Subs and Sackets Harbor Brewing Company will be excellent vehicles to do this." Mr. Swartz continued, "Our hopes and expectations are that this relationship goes beyond a purely spokesman's role whereby Jim will become an integral part of our culture and long-term corporate development. The day-to-day skills required to manage an organization structured like the one that Jim has dealt with for many years is an area that can help our organizations in more than just name recognition. We feel very honored that he has agreed to enter into this partnership." The full terms of the relationship were not immediately disclosed, however, representatives from both sides confirmed that the relationship was for a minimum of a five-year period For further information see: www.1812ale.com, www.northcountryhospitality.com

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