Villa Enterprises Opens A New South Philly Steaks & Fries In South Hills Village, Pa

SOUTH HILLS VILLAGE, PA | Monday, December 12, 2005

Villa Enterprises, one of the nation's fastest growing multi-concept franchisor, is proud to announce the opening of its first South Philly Steaks & Fries debuting its new design at South Hills Village in Pittsburgh, PA on October 27, 2005. South Philly Steaks & Fries offers South Philly Classics like the original Philly Cheese Steak awell as Chicken Philly, Turkey Philly, Fresh Cut Fries, Chicken Tenders, in addition to South Philly Salads, Baked Potatoes, and Kid's Meals. Louis & Partners Design Firm was hired by Villa Enterprises to assist in the layout and design of this new South Philly Steaks & Fries store. The design intent was to build around the "authentic" Philly cheese steak sandwiches. After all, Philadelphia is the home of the cheese steak! The look is both "urban" to capture the essence of Philly and "masculine" because the menu offering appeals to the male demo and "hearty appetite". Materials and images used, all supported the urban feeling and authentic tie-in to Philadelphia. "We are very excited with the opening of the first South Philly Steaks & Fries, and plans are on the way for a second location coming soon," says Adam Torine, Vice President of Business Development for Villa Enterprises. In addition to South Philly Steaks & Fries, Villa Enterprises operates Villa and Cozzoli's Pizza, and Casa Java as well as Green Leaf's and Bananas, Treat Street & Everything Yogurt & Salad Café. In the past five years, Villa Enterprises has more than doubled in size. Villa Enterprises now has a total of 300 stores in 38 states and 6 countries with about 50 percent being company owned. # # # Villa Pizza - Cozzoli's Pizza - Green Leaf's - South Philly Steaks & Fries - Bananas - Casa Java

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Villa Enterprises Management
25 Washington St
Morris Town, NJ

Phone: 973.285.4800
Fax: 973.285.5252

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