Print Three Signs National Deal With Xerox To Provide Personalized Digital Print Services Across Canada

Wednesday, June 27, 2007

Xerox Canada today announced that Print Three Franchising Corporation, one of Canada's largest owner-operated printing networks, will implement dynamic publishing software from XMPie�, a standalone business unit of Xerox. The deal will allow Print Three to offer its customer base the ability to create custom digital printing, from personalized letters and brochures, to complete marketing campaigns.

In the first partnership of its kind in Canada, Toronto-based Print Three purchased XMPie PersonalEffect� software for use at its head office location and XMPie uDirect� and uImage� creative software for the franchisee network.

XMPie software is used for "variable data printing" (VDP) a technology that enables elements such as text, graphics and images to be automatically tailored to individual customer preferences on each printed piece. With XMPie, effective personalized communication becomes not only a high response rate proposition, but also a cost-effective business strategy with high return on investment.

"With Xerox's assistance, we can better help clients develop and execute marketing campaigns more relevant to their individual customers, regardless of the scope of the project," said Andrew Hrywnak, president, Print Three. "Xerox provided us with a solution that met the challenge of delivering custom printing services to two distinct customer groups, our national accounts and our small- and medium-sized business customers." Recent studies� have shown that personalized printed communications encourage higher response rates, especially in direct mail campaigns. With XMPie, Print Three can take advantage of this trend and also offer customers the ability to communicate through multiple channels -- print, e-mail and the Web.

The Print Three model utilizing XMPie enables individual franchisees to work independently to create and produce unique VDP campaigns for local clients or to collaborate with the Toronto office, which maintains the PersonalEffect software and the ePower Online Web site for larger campaigns.

Print Three determined that the XMPie PersonalEffect platform could be used to integrate powerful variable data capabilities into its existing ePower Online site, so franchisees could continue to use a single, familiar, portal for all document types. Print Three's larger, corporate customers will have access to XMPie via its ePower Online web site.

"In today's competitive print environment, it is necessary for Canadian printers to deliver added value to their customers by differentiating themselves in the marketplace," says Amato De Civita, vice president, Graphic Communications, Xerox Canada. "By merging the right business model, technology and workflow, Xerox has become a strategic partner to organizations like Print Three that constantly strive to provide the perfect combination of technology and service to customers." About Print Three Franchising Corporation - www.printthree.com Print Three is the recognized leader in digital printing and Web-to-Print service offerings for all business and corporate clients. With 60 locations across Canada, Print Three is one of Canada's largest owner-operated printing networks. Its franchisees serve a diverse customer base, from entrepreneurial businesses to Fortune 500 companies. Print Three's Smart Document Centres are equipped with the most up-to-date digital print and procurement technology that ensure complete customer satisfaction - delivering print and smartsourcing solutions to Canadian corporations across the country.

Customer Contacts: For more information about Xerox Canada, visit www.xerox.com or call 800-ASK-XEROX.

Media Contacts: Laura Mergelas, Xerox Canada, 416-733-6216 (office), (647) 801-2711 (mobile), [email protected] Deborah Rowe, Environics Communications, 416-969-2712, [email protected] Mirella Hrywnak, Print Three Franchising Corporation, 416-754 8700 x332, [email protected]

Print Three News and Press Releases

This article has been read 1560 times.

Would you like to own a Print Three Franchise?

For more information about becoming a Print Three Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Print Three Franchise Information page.

Print Three Logo

Print Three Franchising Corporation
8400 Jane Street
Suite 300
Concord, ON

Phone: 1-905-669-8895
Toll Free: 1-800-335-5918 ext 332
Fax: 1-905-669-0712

Print Three Franchise Information

Share This Page!


FREE FRANCHISE ADVICE

First Name:
Last Name:
Address:
City:
State: (US inquiries only please)
Zip:
Phone:
Email:
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.