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Wednesday, April 11, 2001
This is the first time that an easyGroup business has given a franchise of its name to a third party. The agreement commits Germanos to opening a minimum of 10 easyInternetcafé Internet cafes within their region within the next three years.
Not yet two years old, easyInternetcafé already has 20 cafes throughout western Europe and one in New York, receiving a total of almost 2,000,000 visitors a month. In order to continue this rapid growth on a global scale easyInternetcafé is forming franchise agreements with companies that have relevant experience and profile within their own regions of the globe.
Germanos have a chain of more than 250 shops in Greece and the Balkans.
Established easyInternetcafé cafes provide customers not only with fast and cheap Internet access but also gives them access to the latest Microsoft software and webcams on a 'pay as you go' basis. Creating franchise agreements will spread these services to more and more countries of the world. "We are doing our bit to consign the digital divide to the history books," said Stelios Haji-Ioannou, the easyGroup chairman and founder of easyInternetcafé. "Demand for fast and cheap Internet access is universal. As more and more people use the Internet on the move, through our stores, we will use franchising to reach more parts of the globe, faster, in order to become a ubiquitous solution for Internet access to all travellers. In other words, next time you travel, check our website, we may have a store where you are going!"
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