Dazbog Coffee Company Extends And Expands Branding And Marketing Agreement With Adrenalin, Inc. To Support Franchising Growth

Monday, October 23, 2006

DAZBOG COFFEE Company (dazbog.com) has signed a multi-year contract extension with Adrenalin, Inc., the nationally-recognized branding and marketing firm, making Adrenalin the agency of record for DAZBOG COFFEE Co. Through this agreement, Adrenalin will provide a full range of branding, marketing, advertising and consulting services to support DAZBOG franchises and the DAZBOG brand. Adrenalin's association with DAZBOG COFFEE Co. dates back to the founding of the company in 1996 when Adrenalin collaborated with the company's founders to create the DAZBOG brand. This new multi-year contract with Adrenalin extends the agency's relationship with DAZBOG COFFEE Co. and also expands the range of services that Adrenalin will provide, including branding and marketing services that will directly support DAZBOG franchises. The DAZBOG COFFEE Franchising Program launched earlier this month allows entrepreneurs to establish DAZBOG COFFEE Stores across the United States featuring the company's unique and popular coffees. "This agreement with Adrenalin ensures that DAZBOG franchises will be fully supported with branding and marketing services from an award-winning firm," said Anatoly (Tony) Yuffa, CEO of DAZBOG COFFEE Co. "To be a successful franchising company you need outstanding branding and marketing, and Adrenalin knows how to build brands and marketing strategies that drive revenue. Adrenalin is a valued DAZBOG partner and its services will directly support the success of our franchisees." "DAZBOG COFFEE Company has a strong, impactful brand that is a powerful asset for the company and its franchisees. This agreement with Adrenalin underscores DAZBOG COFFEE Company's commitment to growing its brand, and we look forward to working with the company and its franchisees to support their growth and success," said Daniel Price, President of Adrenalin. Since it was founded in 1996 by Russian immigrants Anatoly and Leonid Yuffa, DAZBOG COFFEE Co. has grown into one of the most popular coffee brands in the Rocky Mountain region thanks to the unrivaled richness of its unique blends. The history, character and language of the Yuffa homeland have inspired the unique and intriguing names of DAZBOG's fresh-roasted coffees as well as the name of the company itself which comes from the Russian words for "God of Richness". DAZBOG White Nights Espresso is named for the summer days in Leningrad when the sun never sets. The Hermitage, once home to the czars and now a world-renowned museum, is the namesake of DAZBOG Hermitage House Blend. And dark-roasted KGBlend with its deep, mysterious palette of flavors playfully alludes to the secretive organization that shrouded Russian citizens in its shadow for decades. For more information about Adrenalin, Inc., visit goadrenalin.com. For more information about how to participate in the DAZBOG COFFEE Franchising Program, visit dazbog.com or call 1-888-932-9264. About DAZBOG COFFEE Company: DAZBOG COFFEE Company is the realization of the American Dream by two immigrants from the former Soviet Union whose family fled their homeland's political strife and violence for a new and better life of freedom, democracy and opportunity. Utilizing coffee selection methods and roasting processes unlike any other company in the world, DAZBOG COFFEE Co. celebrates the culture of Anatoly and Leonid Yuffa's homeland and sets a new standard for fine coffee in the United States. The Dazbog way celebrates life itself in each and every cup. For more information about our story and our coffee, visit dazbog.com.

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