Canadians, Make Way For Le Petit Dejeuner

Sunday, February 10, 2008

Burgeoning breakfast business to balloon across English Canada in '08

Breakfast in English Canada is about to get a major transformation.

Cora's, the booming breakfast chain from La Belle Province, will be making waves throughout English Canada in 2008 with the opening of 21 new locations from Nova Scotia to British Columbia.

Business has blossomed for the Quebec-founded breakfast giant since entering English Canada in 2000. Last year, the franchiser experienced close to 20 per cent growth in its overall revenue, prompting an even more ambitious move toward expansion.

Founder Cora Tsouflidou said the home-style atmosphere and wholesome ingredients of her extensive menu has become a hit with Canadian breakfast lovers. From professional executives looking for a serene environment to hold a meeting while enjoying properly prepared nutritious food, to yummy mummies searching for a place to share healthy meals with their kids, Cora's has them lining up at the door.

"What resonates with our clientele is our ability to provide a unique, wholesome breakfast alternative with some flair, but without making it something exclusive," said Tsouflidou, describing her business concept as "affordable, fine breakfasting." By the end of 2008, the number of Cora's franchises in English Canada will have grown almost 55 per cent over last year to 59 restaurants - from 38 locations outside QC - with franchises set to pop up in Dartmouth, N.S., St. John, Edmunston and Moncton, N.B., Edmonton, Calgary and Okotoks, AB, Vancouver and Kelowna BC, and12 Ontario locations.

Once the 2008 expansion is complete, Cora's will have a total of 108 franchises throughout Canada and will already be looking at an additional 56 Canadian openings by 2011. For good measure, the breakfast baroness will be eyeing markets south of the 49th parallel for further growth by 2010.

While the recent economic downturn has forced many of today's restaurateurs into retreat, Cora's is moving full speed ahead with a positive forecast for the future - an inspirational success story from a company that humbly started as a single café in Montreal.

Today, the future seems bright for the woman coined the "Queen of Breakfast." Data from the NPD group shows in-restaurant meals have been rising steadily over the past four years and there's little to suggest a reversal of fortune anytime soon.

"We have created a unique concept in the restaurant industry - opening from 6:00am to 3:00pm serving only breakfast and lunch. This allows franchisees to be home to spend quality time with their families," explains Tsouflidou. "The fact that we can share our breakfast concept, create jobs and support entrepreneurs makes us very proud," she goes on to say.

Yet the real grabber has been the inclusion of countless customer-inspired recipes named after their creators. Whether it's Rosemary Sunday (eggs), the Bobby Botton (omelette) or Raspberry for Lucie, Cora's desire to take on the recipes of its regulars has allowed the company to grow in a way that is mutually beneficial to Cora's and its clientele. The concept is simple - give people what they want and they'll keep coming back - a concept rarely followed in the restaurant industry.

"It may sound idealistic, but even with our anticipated growth we have no intention of letting go of our grassroots legacy," said Tsouflidou. "After all, it's what got us here in the first place." The Cora Franchise Group Inc.

Famous for its good food, Cora's offers generous breakfasts and lunches served in a home-style atmosphere. The recognized leader among breakfast restaurants in Quebec, the company is currently operating in eight provinces with a total of 90 restaurants. The Cora Franchise Group Inc. has won several awards and in 2008 was named one of Canada's 50 Best Managed Companies for the third consecutive year. The restaurants offer customers top quality food and service Monday to Saturday from 6:00 a.m. to 3:00 p.m. and on Sunday from 7:00 a.m. to 3:00 p.m.

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Cora's Breakfast & Lunch
16, rue Sicard, local 50
Sainte-Therese, QC

Phone: (450) 435-2426
Toll Free: (888) 435-2426
Fax: (450) 435-2428

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