This Creative Fitness Business Shaped Up Into Franchise.

Although over 42.7 million Americans have health-club memberships, on average, they go to the gym less than eight times a month, according to the International Health, Racquet & Sportsclub Association. Several new fitness franchises are finding unique ways to motivate their members to not just sign up, but also show up.

Group Effort The success of NBC's The Biggest Loser has shown the power that teamwork and competition have in motivating people to change their lives. Now a new franchise is harnessing that power to make reality show results a reality for people across the nation. Team Spirit Fitness Centers' vice president Michael McConnell explains that, after studying the fitness industry, it became clear that "the component most places were missing was a support system outside the facility." The company started in 2007 to help clients create that vital support system. In addition to working out and learning about nutrition, Team Spirit clients form teams of four to six people with similar health goals. The teams then compete against each other every three months, using weigh-ins to decide who will win prizes such as free memberships, gift certificates and even cash. More important, team members are encouraged to set up meetings outside the gym for support and to hold each other accountable so their fitness goals don't fall by the wayside when they walk out the door.

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