My Dollar Will Go Franchise Again

Saturday, May 31, 2008

The US-based discount retail chain My Dollar Store (MDS), which started off in India rather "unsuccessfully" with a franchise model, may revert to the same, but with a twist in the gambit this time around.

The industry buzz is that the 50-odd MDS stores slated to be rolled out in this calendar could all be franchisees. However, now, sources said, the retail chain is making sure of three aspects whether the franchisees have their own property, their expectations on the returns on their property and the location.

Soumitra Ghatak, CEO, MDS, said: "We are open to opportunities, if the expectations can be set right." A retail analyst said the franchise model will help the retail chain expand its footprint in India and, more importantly, will ensure that its resources are shared.

More India business stories When MDS started out in India a few years back, the franchisee model stumbled resulting in brand dilution. The chain re-evaluated its strategy and realised that the typical franchising method as followed in the US was not resulting in a proper brand communication to the consumer.

MDS was then aiming at a more upscale consumer. Consequently, it felt there was a need to change its business model by owning most stores.

MyDollarstore News and Press Releases

This article has been read 1306 times.

Would you like to own a MyDollarstore Franchise?

For more information about becoming a MyDollarstore Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our MyDollarstore Franchise Information page.

Or complete our free franchise advise form for a consultation about MyDollarstore Franchise or any other franchise listed on The Franchise Mall.

MyDollarstore Logo

MyDollarstore, Inc.
2021 Business Center Dr.
Irvine, CA

Phone: 949-261-7488
Fax: 949-261-6626

MyDollarstore Franchise Information

Share This Page!


FREE FRANCHISE ADVICE

First Name:
Last Name:
Address:
City:
State: (US inquiries only please)
Zip:
Phone:
Email:
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.