After 40 Delicious Years Serving Quebecers Mikes´┐Ż Unveils The Next Mouthwatering Step: Trattoria Di Mikes

Monday, February 11, 2008

With the candles still smoking from its recent 40th Anniversary celebrations, MIKES´┐Ż Restaurants announces an exciting new era in dining: TRATTORIA DI MIKES. And the first TRATTORIA DI MIKES has just opened its doors, north of Montreal, in Repentigny.

"MIKES´┐Ż is introducing its new concept, TRATTORIA DI MIKES, in order to better meet the needs of its clients, while respecting its Italian heritage and traditions. Courteous service and special care in the preparation of a large variety of purely traditional Italian dishes are your guarantee of a fresh new restaurant experience in welcome surroundings," states Terry Faulconbridge, President and Chief Operating Officer for MIKES´┐Ż restaurants.

By the end of 2008, there will be 13 TRATTORIA DI MIKES in Qu´┐Żbec´┐Żthe one in Repentigny, two completely new facilities, and ten revamped existing MIKES´┐Ż. By 2010, there will be 75 TRATTORIA DI MIKES in Quebec.

The next evolution of the MIKES´┐Ż Italian tradition "The warm and friendly interior and exterior of TRATTORIA DI MIKES was designed and built to offer a unique restaurant experience, where comfort and well-being come together. Diners step into truly inviting surroundings, blanketed in soft background music´┐Żwith an Italian flavor! The menu includes many of the delicious favorites that have made MIKES´┐Ż famous. You will also be pleased to discover several new recipes created by our executive chef, Alain Demeule," adds Mr. Faulconbridge.

Three families: hot Italian sandwiches, pizzas and pasta TRATTORIA DI MIKES unveils a menu featuring three main favorites´┐Żwith a twist! Enjoying star billing are the famous hot Italian sandwiches that have made MIKES´┐Ż famous for over 40 years. At TRATTORIA DI MIKES, they are made true to the original recipe, on a tasty new bun that's soft on the inside and crusty on the outside, garnished with the best ingredients and´┐Żdrizzled with herb-infused olive oil! Ordering a hot Italian sandwich at TRATTORIA DI MIKES is a treat: just one price´┐Żfries included! Of course, our pizzas are always the center of attraction! In addition to the many varieties available in thin crust as well as the traditional crust, we also serve up specialty pizzas, such as the increasingly popular Sunshine Pizza´┐Ż, an exclusive idea from MIKES´┐Ż that pleases both young and old with its unique ‘sun' shape! And when it comes to pasta, available in 10 succulently different ways´┐Ż Bravo! What's more, MIKES´┐Ż Festa Pasta allows our guests to create their own culinary masterpiece by choosing their own pasta, sauce, AND favorite ingredient! Added to the traditional dishes on the menu that have made MIKES´┐Ż famous over the past 40 years are several new inspirational Italian specialty recipes developed exclusively for TRATTORIA DI MIKES. Food lovers will appreciate MIKES´┐Ż Chicken Parmigiana and Chicken Marsala , Breaded Veal Cutlet with Cream and Lemon Reduction, Fresh Tilapia Fillet, and our famous Osso Bucco, which has mesmerized gourmet food lovers for years...

Personalized service that makes all the difference! "At TRATTORIA DI MIKES, you are treated to personalized service that makes everyone feel special. Greeting you at the restaurant entrance is an intriguing model of the Mouth of Truth, a famous stone sculpture that adorns the portico of the Church of Santa Maria in Cosmedin, Rome. According to legend, this mouth was said to eat the hand of liars! The sculpture leaves a lasting impression of mystery. And its symbolism is a true mirror of our restaurant philosophy: ‘At TRATTORIA DI MIKES , the best moments of truth are those we spend with our guests'," states Ron Magruder, President and Chief Executive Officer of Imvescor, the parent company of MIKES´┐Ż.

"Our Chef's Recommendations on the new menu are marked with the Mouth of Truth icon, drawing attention to the bruschetta tomato rolls, arancini (breaded balls of risotto), salmon salad, seafood linguini, and the ever-popular Pompei di Mikes Italian sandwich are all true testaments to the talents of our new Executive Chef," adds Yves L´┐Żveill´┐Ż, Vice-President, Marketing for MIKES´┐Ż Restaurants.

The wine cellar includes selections from 13 regions of Italy, offering 26 choices at reasonable prices. There is also a large selection of wines by the glass. And TRATTORIA DI MIKES also features a cozy, welcoming bar area where you can savor your favorite drink, and where new friends come to meet´┐Ż TRATTORIA DI MIKES has seating for 150 (we can accommodate groups upon reservation). And don't forget our splendid terrace with room for 40 or more! MIKES´┐Ż at a glance Founded in 1967, MIKES´┐Ż is one of the most reputable and innovative restaurant chains in Canada. Since opening its first restaurant, over 100 restaurants have opened in four Canadian provinces. There are more than 3,000 employees on the MIKES´┐Ż team, and sales total more than $127 million.

MIKES´┐Ż restaurants was created in Qu´┐Żbec. Since 2000 it has been owned by Imvescor Inc (previously Pizza Delight). From its humble beginnings in Shediac, New Brunswick four decades ago, the company has solidly established itself in the restaurant industry and today ranks as a regional leader, with a growing presence across the country in the moderate/casual family dining segment. Imvescor Inc. also operates the Pizza Delight, Scores, and B´┐Żton Rouge brands.

Source: Yves L´┐Żveill´┐Ż, Vice-President, Marketing MIKES´┐Ż Restaurants Inc.

Information: Marco Moretto, Franchising Manager MIKES´┐Ż Restaurants Inc.

[email protected] (514) 341-5544 Trattoria di MIKES´┐Ż Repentigny New construction Trattoria di MIKES´┐Ż Ste-Julie Renovation of a former MIKES´┐Ż location

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Imvescor Restaurants Inc.
8250 Decarie Blvd., Suite 310
Montreal, PQ

Phone: 514 341-5544 poste 280
Toll Free: 1 866 341-9782
Fax: 514 341-5634

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