You've Got Mail

Sunday, August 24, 2008

We want you to get the most out of your e-mails. Follow these steps and you're bound to see improvements in the way your e-mail works for you.

Tailor your message.

Forget the old days of batch-and-blast. Today, it's about creating smaller, more targeted mailings based on your recipients' demographics, interest and more. The more timely, relevant and personal you can make it, the better.

Handle opt-outs immediately.

This is one thing you can't mess around with. The Can-Spam legislation grants you 10 days to handle opt-out requests. Be sure to handle requests instantly to prevent against accidental abuse.

Understand (and use) your results.

Tracking metrics like receipts, bounces, opens, clicks, forwards and signups is the first step to understanding what's happening to your e-mails. But those numbers are more than just metrics - they're your audience talking to you through their actions (or inaction). Listen to what they're saying and then apply it to your future e-mails.

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