It's A Bird, It's A Plane, No, It's More E-mail Marketing Tips!

Send with delivery in mind.

Before your e-mails can be read and responded to, they have to be seen. Ensure the highest delivery rates by using tools such as personalized delivery, sophisticated delivery policies, and ISP relationships.

Use (really use) the subject line.

Arguably the most important single line of any email, the subject line is your two-second opportunity to catch someone's eye and convince them to stop and look. More than one great email has been ruined because of a generic, vague or uninspiring subject. So craft your subject line with care, test variations whenever you can, and remember that those are the most important 5 to 10 words in your campaign.

Know your audience.

The key to creating appealing content is to really know the group to whom you're trying to appeal. Use your database to collect information about who they are, where they live, and what they like, and enlist your recipients' help to keep that information fresh and up-to-date.

We didn't have to tell you it was that easy. Go out and spread the good word.

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