Friendly's Won't Let Tough Economic Times Get Families Down

Thursday, September 18, 2008

Restaurants offer cost-conscious families a reason to go out to eat; part of the industry trend

As economic troubles cause families to pinch pennies, the restaurant industry is giving people a reason to eat out again with creative promotions and diverse options. And with hectic lifestyles and the back-to-school season in full force, the new trend comes right in time.

Friendly's understands the need to provide busy parents with a place to connect with their children, while still being able to afford dinner and dessert out. As such, they've launched the brand new "Create-Your-Own-Meals" as an innovative way to save their customers up to 25 percent savings.

"When fear of a recession hits, the restaurant industry is always the first to feel it. However, part of the appeal of taking the family out to dinner is having an opportunity to connect without the distractions of the TV, cell phones, etc. At Friendly's, we know how important a break from everyday stresses can be," said Maura Tobias, director of public affairs and communications for Friendly's Restaurants. "This new promotion is designed to encourage families to come as they are, create their own meal and also save money. There's no cooking, no cleanup and no hassles just great food at a great price." According to Tobias, the trend for other restaurants has been to cut portions along with prices; however, the Friendly's value promotion will not be following their lead. "We have the same amount of food for a more cost-conscious price," Tobias added.

The "Create-Your-Own-Meals" promotion allows families to choose an array of entrees, beverages and desserts for $9.99. The menu choices complement Friendly's award winning kids menus. Health-conscious moms can substitute cottage cheese or broccoli for French fries or choose a sundae of fruit and sherbet. Kids can also opt for salads, veggies or fruit and nutritional drinks such as reduced fat chocolate milk.

"We have always been known for our ‘family-friendly' atmosphere and we're dedicated to being the place where moms want to go just as much as the kids," Tobias said.

Included in the "Create-Your-Own-Meals" promotion is Friendly's signature sundae where families can end their meal with the restaurant's famous sundae, which customers create as the perfect ending to any meal.

"With over a zillion ways to create your own Friendly's sundae, there are a zillion reasons to have dinner and dessert at Friendly's," said Tobias.

For more information on Friendly's, or their new "Create-Your-Own-Meals" promotion, please visit www.friendlys.com.

About Friendly Ice Cream Corporation Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 73-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The Web site is www.friendlys.com

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Friendly's Restaurants Franchise Inc.
1855 Boston Rd.
Wilbraham, MA

Phone: (413)543-2400
Fax: (413)543-2820

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