"fox's Pizza Den Offering Online Marketing"

Fox's Pizza Den founded in Pittsburgh, PA in 1971 will launch its first national marketing effort. The 334 unit company found in 33 states across the country has responded to the needs of franchisees to create top of mind awareness nationwide.

FoxsPizzaDenCoupons.com was created to provide a universal marketing campaign to franchisees, 77% of Fox's units are participating. Scott Anthony, franchisee forum moderator, adds, "This site was created based on the consensus of our operators who want to improve their marketing efforts and promote their locations. We chose the online option because it best suited our royalty structure." The creation of the site was coordinated by the input of the franchisee forum along with prime marketing partners, ONTV.com and CFM Concepts.

The site includes a brief history of the company along with a typical store menu, printable coupons & leads to participating locations. Anthony added, "This format was chosen after a few years of researching key items that internet users looked for on our existing web sites." Fox's Pizza Den was founded on the principle of providing each operator with an opportunity to be a true entrepreneur. No percentage of sales or advertising fees is charged back to the franchisees. Franchisees only pay a flat $300 per month royalty and are in control of their individual marketing programs.

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