Pizza 73 Invites Albertans To Meet Canada's World Champion Pizza Spinner And Support Breast Cancer Awareness This October.

Tuesday, September 30, 2008

Canada's world-champion pizza spinner, Juan Hermosillo, has landed in Edmonton, marking the official start of National Pizza Month, a special month-long observance first proclaimed in the U.S. by Congress in 1987.

To celebrate National Pizza Month, Pizza 73 has enlisted Toronto-based Juan Hermosillo to help raise awareness for the brand's Pizza Month fundraiser in support of breast cancer prevention and treatment.

"Pizza plays an important role in the lives of our customers and society as a whole," explains Pat Finelli, chief marketing officer for Pizza Pizza Limited, Pizza 73's parent company. "This is a great opportunity to show our customers that we really appreciate their support, and to introduce a new fundraising campaign that will improve the lives of Albertans." Throughout the month of October, Pizza 73 will donate a percentage of proceeds to the Canadian Breast Cancer Foundation with every 200 gram bag of M&Ms candy sold while supplies last.

As part of Pizza 73's National Pizza Month kick-off, Juan Hermosillo will share his pizza-spinning pizzazz with Albertans through live televised appearances in Edmonton and Calgary, as well as special performances at Pizza 73's grand opening celebrations for its three newest locations in Leduc, Calgary and Medicine Hat.

Today the art of pizza spinning has gained an international following, thanks in large part to Mexican-born Canadian Juan Hermosillo. Throughout the world, master pizzaiolos like Juan mesmerize crowds while they perform flips and handstands, all the while tossing and spinning dough.

"Juan is a world-champion athlete, performer and ambassador who has helped raised awareness for the ancient art form of pizza making," says Finelli. "He reminds us that pizza is meant to be fun, sociable and adaptable to suit a variety of tastes and needs. We are happy to be bringing the celebration of National Pizza Month to Alberta and to providing Albertans with an opportunity to show their support for those dealing with breast cancer." History of Pizza in North America The first pizzeria opened in North America in New York City in 1905. But it wasn't until after World War II that pizza first started becoming popular in the United States and Canada, when soldiers returned home from Italy craving the pie they had come to know and love. Today, pizza is deep-rooted in our culture.

About Pizza 73 / Pizza Pizza Pizza 73 aims to satisfy each and every customer by providing excellent quality food and true value in a fast and friendly manner. Founded in 1985, the brand was acquired in 2007 by Pizza Pizza Ltd., Canada's number one pizza chain. Combined, Pizza Pizza / Pizza 73 operate more than 600 traditional and non-traditional restaurants from coast to coast. The company is a leader in the communities in which it operates by providing in kind support and volunteers to numerous charities, events, youth programs, and sports teams at the corporate and franchise level.

For more information, photos or to schedule an interview, please contact: Ani Chakmakian Torchia Communications P : 780-868-8068 E : [email protected]

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