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Sunday, March 15, 2009
I have decided to learn Spanish, so I am hosting Spanish Classes in my Referral Institute training center. I invited several hundred people to join me in learning Spanish. I figure there is this whole population of people whom I cannot network with effectively and that means I am losing business to people who can connect with them. I thought other business people would feel the same way, but that has not been the case. Of the 600 people I invited to participate, only 10 showed up to learn.
What a pity, what an opportunity loss. It is so vital that we find new markets, new networks, new connectors and influencers and new ways of doing business. Still no one was interested in this opportunity to expand their knowledge and their businesses.
Those same people who spent so much time telling me they could not afford the time, or the money are the very same people who will tell me six months from now, that they don't have any business, or business is slow.
If you are going to stay in business, you need to learn something new, like Social Networking, Web 2.0, Spanish, how to get in front of more prospects or how to close more deals. Because those who are learning will out perform you and your customers might become theirs.
Unfortunately, many business people spend more time telling me what they can't do instead of finding ways to figure out what they can do.
Now is not the time to pull back on investing in yourself, your company and your staff. Now more than ever it is important to learn something new! Money and time invested in yourself and your team is always money well spent.
Hazel M Walker, owns three award winning franchise's. She is a 10 year owner of two BNI Franchises where she teaches members how to leverage their time and network to build each others businesses. She is also a Referral Institute franchise owner and teaches Business Owners how to harness the Science of Referrals to develop Referrals for Life. Hazel is a published author in New York Times best sellers Masters of Networking and Masters of Sales. As a member of the National Speakers Association she travels the world speaking to businesses and women's organizations on the topics of networking to create a life you love.
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