Color Me Mine & Disney.pixar Partner Again

Color Me Mine, the world's largest paint-it-yourself ceramics franchise, announced today that in its ongoing marketing partnership with Disney it is offering UP themed children's events such as Kids Night Out at which kids indulge in crafts and activities related to Disney.Pixar's most recent box office sensation.

"We designed a painting activity where kids dip their thumbs into underglaze and then press them onto plates, then they add detail to turn their colorful thumbprints into balloons like in the movie, creating an "�UP' themed ceramic keepsake plate! They also have the option of painting characters from the movie onto the plates. They have so much fun painting and are excited to get a little more mileage out of the movie experience. The kids all come in talking about the characters from the movie and wanting to see it again and how they'll definitely get the DVD when it comes out. As an added value, each child also receives an official movie themed activity sheet, coloring sheets and other goodies such as bookmarks. There was even a chance to win a 24 foot UP movie mobile!" explains Dru Atkins, Color Me Mine of Studio City owner.

From DisneyPixar comes UP, an animated comedy adventure in which 78-year-old Carl Fredricksen fulfills his dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America, only to discover that he has brought with him his biggest nightmare, an 8-year-old Wilderness Explorer stowaway. UP is the 10th film from DisneyPixar, which has gone nine for nine with an unprecedented streak of hugely successful films comprising "WALL-E," "Ratatouille," "Cars," "The Incredibles," "Finding Nemo," "Monsters, Inc.," "Toy Story," "Toy Story 2" and "A Bug's Life." Pixar now has nine of the 25 top grossing animated films of all time domestically, and all ten have been No. 1 at the box office on their opening weekends of wide release.

Tara Barnett, Color Me Mine's Director of Marketing, explains, "Disney and Color Me Mine both strive to appeal to the family market, offering high quality entertainment and product. It's a natural fit for us. Disney is thrilled for us to be extending the movie adventure and characters into our studios to our customers, building awareness and excitement at the grass roots level, and we're proud to be a part of entertainment history in the making." Color Me Mine's movie studio partnership promotions list is extensive, including studios such as Universal Pictures, Sony Pictures, Warner Bros., and Disney.Pixar. Color Me Mine customers have enjoyed special painting events for blockbusters including HAPPY FEET, Charlie and the Chocolate Factory, Veggie Tales, BOLT, 101 Dalmations, Tinker Bell and more. Coming soon... SHORTS, Curious George, Tinker Bell and the Lost Treasure, Princess and the Frog and Dumbo.

Having initiated the Paint-Your-Own-Ceramics Contemporary Studio concept in 1992, Color Me Mine currently has 149 studios open or under development worldwide including studios in Canada, Australia, the Netherlands, Saudi Arabia, Kuwait, Taiwan, South Korea and the Philippines.

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