Einstein Noah Restaurant Group And Tyler, Tx Entrepreneurial Couple Open Einstein Bros.

Local husband and wife team, Matt and Allison McKinney, celebrate the grand opening of their Einstein Bros.(R) Bagels franchise location at 4500 South Broadway in Tyler, Texas.

Today's opening marks the first of three locations that the McKinneys will open in the Tyler market and the second franchise location in Texas, joining the Einstein Bros. Bagels in Frisco.

"We are thrilled to offer a restaurant that will impress new and longtime Einstein Bros. fans with distinctive menu options and a vibrant dining environment, "said Matt McKinney. "We want to offer the best in quick casual bakery fare to Tyler residents through a brand that has built a great name and strong popularity in cities throughout the country." In celebration of the grand opening, Einstein Bros. is sending coupons to 20,000 local residents, making available to them offers such as a Free Bagel Shmear & Coffee, Free Lunch Sandwich, Free Coffee, 50 percent off a Bagel Bucket, a buy-one-get-one Lunch Sandwich and 25 percent off any purchase.

Available for take-out, dine-in and catering, Einstein Bros. innovative menu features freshly baked bagels, fresh breakfast and lunch sandwiches, salads and premium coffees served all day. Breakfast and lunch sandwiches are available on a variety of freshly baked breads, rolls or wraps, and, of course, a huge selection of tasty, freshly baked bagels.

"When guests sit down to eat Einstein Bros. food, we want them to taste our innovation in bagels and beyond. We want them to experience the 'wow factor' with each bite," said Jeff O'Neill, chief executive officer and president of Einstein Noah Restaurant Group. "Our new location in Tyler fits in perfectly with our goal to be at the leading edge of what casual bakery guests want." Experienced restaurateurs with several years of franchise operations under their belts, the McKinneys own four Smoothie King locations in East Texas.

Their first Einstein Bros. Bagels location is directly next door to one of their Smoothie King locations. The new restaurant is the fifth Einstein Bros. franchise location for the brand's parent company, Einstein Noah Restaurant Group, Inc (Nasdaq: BAGL). In addition to the McKinneys three-unit deal, Einstein Noah Restaurant Group has inked 10 other multi-unit franchise agreements to open locations in Jacksonville, Florida, Orange County, California, Northwest Arkansas, Augusta, Georgia, Colorado, Utah and multiple markets throughout Texas. The first franchised location opened in Jacksonville, Florida in Mid-April 2008.

Additional openings are slated for late-2009 and beyond. "We are extremely pleased with the growth of our franchising program for the Einstein Bros. brand," said O'Neill. "We believe that continued expansion by aggressive growth-minded franchisees like the McKinneys is a sign that the Einstein Bros. Bagels brand is a high quality investment, and that we are one step closer to achieving our vision of becoming the fastest growing fast casual restaurant chain in North America". Known best for its famous bagels and breakfast sandwiches, five different flavors of Darn Good Coffee(R), flavorful cream cheese shmears and trendy lunchtime sandwiches, Einstein Bros. has secured its distinctive place among competitors in the rapidly expanding fast casual restaurant category with innovative menu offerings like the new Bros. Blenders.(R) Frozen Drinks to keep guests visiting during morning and afternoon hours. Moreover, the brand's trendy restaurant decor and contemporary atmosphere is designed to attract a loyal, more upscale guest base that can feel at home while dining.

About Einstein Noah Restaurant Group Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.

and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

Contact: Lauren Henderson, Fishman Public Relations, (847) 945-1300 ext. 246, [email protected] SOURCE Einstein Noah Restaurant Group, Inc.

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