Pretzelmaker(r) Rolls Out Pumpkin Spice Pretzel

Monday, October 26, 2009

New seasonal flavor available only for a limited time

Pretzelmaker(®) announced today that the Company is introducing a new pretzel flavor for fall - Pumpkin Spice.

Available for a limited time, the specialty pretzel is topped with a crunchy pumpkin spice blend with caramel sauce either drizzled over the top or served on the side. Pretzelmaker is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc. The new pretzel flavor took several months to develop and test in NexCen Franchise Management's research and development facility in Atlanta. According to Michael Curtis, vice president of plant operations and head of NexCen's Research & Development department, the flavor, inspired by a family recipe for pumpkin pie with melted caramels on top, is the latest in a line of innovative flavors and products from the brand. "From an innovation perspective, autumn offers some of the most unique and complimentary flavors," said Curtis. "Our team is constantly examining ways to bring fresh, seasonal tastes to our customers. The new Pumpkin Spice pretzel is the perfect warm treat for cooler weather." Pretzelmaker currently offers a variety of pretzel flavors including Original, Parmesan, Garlic and Ranch, among others, and specialty pretzels such as Iced Cinnamon Swirl, complimented by a selection of sweet and savory dipping sauces. About Pretzelmaker(®) & Pretzel Time(®) ( Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009, NexCen initiated the consolidation of the two brands, which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with over 360 stores worldwide. About NexCen Brands, Inc. ( NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF(TM) and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands. Contacts: Steven Rice Jacob Hawkins Ogilvy Public Relations Ogilvy Public Relations 404.881.2317 404.881.2339 [email protected] [email protected] SOURCE NexCen Brands, Inc.

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