Fitness Together Works Out Brazil Franchise Deal

Tuesday, December 22, 2009

Colorado's Fitness Together Franchise Corp. is expanding its franchise network to a sixth nation, Brazil.

The Highlands Ranch-based personal-training chain said Monday it has awarded a master franchisee agreement to Antonio Cassiano Ximenes of Fortaleza, Brazil, who plans to open as many as 60 Fitness Together studios throughout Brazil over the next five years.

Existing franchise agreements cover the United States, Costa Rica, Israel, Ireland and Canada.

The first Fitness Together studio in Brazil is slated to open in Sao Paulo in January.

The company said that Kevin Betts, its COO and senior VP, recently spent 10 days in Sao Paulo training staffers who will be working at Brazilian franchise studios.

"Antonio has a fantastic track record for taking brands and making them retail and service leaders in Brazil," Betts said in a statement. "That means he already knows the how to target the ideal Fitness Together client, and he is about to introduce a huge affluent audience to the best one-on-one personal training fitness franchise in the world."

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