Worth The Wait: H�agen-dazs Keeps Customers In Sweet Suspense

Wednesday, February 03, 2010

Tasty Promotion Tempts Customer Cravings with "Do Not Open" Thank You Cards

Suspense is building and taste buds are bursting coast to coast thanks to the H�agen-Dazs "Thank You Game." Giving away nearly $300,000 worth of free food, beverages and discount offers, the promotion runs now through the end of February. "We couldn't think of a better way to show our appreciation to our customers for keeping a special place in their hearts for H�agen-Dazs," said Dawn Uremovich, president of H�agen-Dazs Shops. "What makes this a ton of fun is that there are so many thank yous to go around. We're thanking our customers and they'll want to thank us when we open their thank you cards." When customers make a purchase at participating H�agen-Dazs Shops nationwide they will receive a thank you card, which cannot be opened until their next visit to the store. Left in sweet suspense, customers will give their unopened card to a H�agen-Dazs crew member when they make their next visit. Crew members will open it to reveal a valuable prize inside. Everyone with a card is a winner. "Whether visiting for the first time or the hundredth, we're thanking those who make H�agen-Dazs part of their lives," added Uremovich. An array of prizes available includes free second scoops of ice cream and free DazzlerTM desserts, while supplies last. About H�agen-Dazs Shops The first H�agen-Dazs Shop opened in 1976, giving consumers a new outlet for H�agen-Dazs all-natural super-premium ice cream. Today the H�agen-Dazs Shop system in the United States is made up of more than 250 H�agen-Dazs Shops, franchised by The H�agen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with H�agen-Dazs products. For more information, please visit haagendazs.com/shops/, join the company's fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops,e -mail [email protected] or call 1-800-793-6872.

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The Haagen-Dazs Shoppe Co. Inc.
7500 Flying Cloud Drive, Suite 740
Eden Prairie, MN

Phone: (800)793-6872
Fax: (612)337-3301

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