Fransmart Takes Mazzio's International

Tulsa-based Mazzio's LLC has signed a franchise partnership with Fransmart franchise development company. Fransmart will help develop Mazzio's and its fast casual Oliveto Italian Bistro locations across the United States and in select international markets.

"The timing has never been better to be a tenant looking for locations, so we were happy to be able to add Mazzio's and Oliveto to our portfolio," said Fransmart CEO Dan Rowe. "The concept is universally appealing and their franchise program is exceptionally well-structured to support new unit growth.

The Mazzio's concept features award-winning pizzas, made-to-order pastas, sandwiches and fresh specialty salads and appetizers. Founded in 1979, Mazzio's has 172 units in 10 states, Oliveto Italian Bistro is the newest addition to the brand portfolio. The restaurant opened its doors in Tulsa in 2008 and added its first franchisee location in December 2009 in Tyler, Texas. The contemporary Italian menu offers wood-fire pizzas, specialty pastas and salads, and an extensive wine list. The neighborhood-style bistro is filled with bold and vibrant colors, offering an inviting atmosphere for any occasion.

In 2005, Mazzio's brought on industry veteran Gregory R. Lippert to lead the chain as president and CEO. Lippert has been in the foodservice industry for 25 years. He began his career with Procter and Gamble Co. and has had executive experience and leadership roles with Seven-Up Co. and Fazoli's, Inc. At Mazzio's, he directed the efforts behind Mazzio's Italian Eatery and ancillary Zio's Italian Kitchen brands from 1984 to 2003. He also helped with the launch of Mazzio's Oliveto Italian Bistro.

"We know that pizza and Italian food is extremely popular with consumers based on the value it offers young adults, families and empty-nesters," said Lippert. "There is so much demand for what Mazzio's and Oliveto represent, and we want to extend the brand to new markets."

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