Peter Piper Pizza Aims For Comeback With Digital Makeover

Peter Piper Pizza has tapped Santy Integrated, an award-winning full-service marketing communications agency, to revitalize and grow its well-known local brand through a dynamic integrated campaign that includes television, online and digital media.

As part of the new strategy, Santy Integrated recently produced Peter Piper Pizza's most vibrant television campaign in recent years, according to the company. The campaign features a series of four entertaining 30-second spots showcasing the experience of the "modern family" unique to customers of Peter Piper Pizza, where children and adults alike can enjoy its famous name-brand pizza and family entertainment.

In the coming months, Santy Integrated will roll out additional elements of its innovative campaign including new media. In May, the Santy team will launch Peter Piper Pizza's redesigned and more robust Web site featuring online ordering and birthday party booking. Additionally, the agency will implement Peter Piper Pizza's first mobile marketing initiative, where customers receive special offers on cellular devices.

Santy Integrated was a pioneer in digital media and has also created memorable campaigns for a variety of leading brands including Paradise Bakery & Caf�, Phoenix Children's Hospital, Counter Burger and The Dial Corp., which earned the agency a 2010 ADDY for Renuzit's StyleMyCone.com.

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