Momentum Behind Manhattan Bagel� Growth Building In 2010

Manhattan Bagel's growth phase is hitting a new stride in 2010 as the east coast quick-casual restaurant concept pushes ahead with its aggressive franchise development plans.

In recent months, four new franchise locations have opened in Old Bridge, Summit and Morris Plains, NJ, and Warrington, Pa. With momentum on its side, the brand is planning continued growth through franchising in Greater Philadelphia, New Jersey, upstate New York, Long Island, and Delaware as the primary areas to increase its footprint.

"The excitement around Manhattan Bagel is widespread across our core east coast markets," said Jeff O'Neill, chief executive officer and president of Einstein Noah Restaurant Group, Inc., the franchisor of Manhattan Bagel. "We're implementing new product offerings, new marketing initiatives and are partnering with experienced restaurant operators. The result has been a brand that is at the forefront of its segment." 2010 has begun with a bang for the brand. It has included an unprecedented food giveaway in celebration of the Summit, NJ location grand opening. Manhattan Bagel presented the first 100 people in line for the opening with coupons valid for one free Breakfast Sandwich a week for one year. The line for the giveaway was several blocks long. Plus, the brand will soon be unveiling a new line of lunch items which include the Turkey Chipotle Wrap � tasty turkey all wrapped and ready to go with Southwest corn & black bean salsa, chipotle dressing, jalape�o salsa cream cheese, cheddar cheese, Monterey Jack cheese, tomatoes and mixed greens � and the Chicken Chipotle Salad � grilled chicken nestled in fresh salad of mixed greens, Southwest corn and black bean salsa, chipotle dressing, cheddar, Monterey Jack cheese, tomatoes � topped with tortilla chips.

"We are catching the attention of restaurant operators who appreciate great food and strong marketing and operations systems," added O'Neill. "There's an undeniable buzz around the brand." Anyone interested in franchising opportunities can contact Kevin Kruse at [email protected].

About Einstein Noah Restaurant Group Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.� and Noah's New York Bagels� brands and primarily franchises locations under the Manhattan Bagel� brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information. For information about franchise opportunities, contact Kevin Kruse at [email protected].

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