Nexcen Brands Commences Production Of Pretzel Mix At Expanded Manufacturing Facility

Wednesday, June 30, 2010

Opportunities for Improved International Distribution

NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced that it has commenced production of dry pretzel mix in addition to the Company's existing cookie dough production at its manufacturing facility in Atlanta, Georgia. The expanded production capabilities of dry pretzel mix, which is a proprietary recipe used to create fresh pretzel dough on site at franchise locations, creates an opportunity for more efficient international distribution.

The launch of new production capabilities follows the recent expansion of the Company's manufacturing facility. The new production process will be enhanced through more automated systems and will ensure product consistency and purchasing efficiencies for the Pretzelmaker(R) franchised brand.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "We are pleased to have commenced the production of Pretzelmaker's dry mix at our expanded manufacturing facility. Added to the earlier launch of our on-site Innovation Lab, we are now able to offer additional support for our franchisees and to increase revenue generated from the facility." Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "We are excited to have enhanced our ability to supply our franchisees with innovative and consistent products of the highest quality. We believe that the more robust manufacturing facility will be a tremendous asset for NexCen Brands and our franchisees." About NexCen Brands NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF(R) and Shoebox New York(R), as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzelmaker(R) and Pretzel Time(R). The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

SOURCE: NexCen Brands, Inc.

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