Gfa Thailand Celebrates 100 Stores And 7 Brands In Thailand

Friday, May 16, 2008

Global Franchise Architects (GFA), an international pioneer and leader in the multi-brand specialty food service sector, is celebrating reaching 100 stores in Thailand. GFA Thailand started operations in 1997 with the Coffee World brand. More brands were added to the portfolio in 2004, and today GFA has a total of 7 brands operating in Thailand: Coffee World, The Cream & Fudge Factory, New York 5th Avenue Deli, Pizza Corner, The Donut Baker, Golden Pretzel, and Juisomania. Of the totally 100 stores, 24 are franchised and 76 are operated by GFA. "We are ecstatic to have reached 100 stores and 7 brands in Thailand in just a little over 10 years. Our commitment to innovation and quality keeps our customers' preferences at the center-stage of all our activities, and as a result our customers have shown a strong appreciation for the experience they get through all the GFA stores," said Fred Mouawad, Chairman & CEO of GFA Global.

The 100th store was opened at Central Silom under the Coffee World brand. To celebrate reaching the milestone, GFA has launched a lucky draw campaign at all its stores in Thailand. "For every purchase of 100 baht or more, customers get a lucky draw ticket which could win one of 20 million baht's worth of prizes we are offering. This is a great opportunity for us to thank our customers for supporting us over the years and give them an extra incentive to experience all the brands in our portfolio. Indeed, we would like to invite everyone who hasn't experienced our brands yet to give them a try. We are confident of the quality they will get and that they will thoroughly enjoy the experience," Mr. Mouawad said.

"GFA Thailand has seen its revenues grow by 24% this year over the same period last year through a combination of adding stores and an increase in its same store sales. Our customers really appreciate the quality we offer, and as a result we are seeing consistent growth year over year. We will continue to focus on customers and on finding good locations to keep on growing at a rate of 20% or more per year over the next 3 years, Mr. Mouawad concluded.

About GFA Corporation Global Franchise Architects (GFA) is a Geneva, Switzerland, based group that builds, operates, and franchises a portfolio of specialty food service brands. The Company is renowned internationally for being a pioneer and innovator in multi branding. GFA was founded by serial entrepreneur Fred Mouawad who currently serves as Chairman and CEO. GFA has 9 brands in its portfolio - Coffee World, Pizza Corner, New York 5th Avenue Deli, The Cream & Fudge Factory, Conizza, The Donut Baker, Golden Pretzel, Stone Fire Pizza Kitchen, Juisomania, and over 200 stores in 11 countries - USA, Thailand, India, UAE, Oman, Sudan, China (Hainan), Indonesia, Bangladesh, Reunion Island, and Myanmar.

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