Retrofitness Partners With Coca-cola As Its Preferred Beverage Supplier

Wednesday, October 13, 2010

National Gym Chain Partners with Legendary Company to Offer Members One-of-a-Kind Taste

RetroFitness, a leading national fitness chain known for providing great value at a low retro-price, today announced it has signed a three-year preferred beverage agreement with Coca-Cola.

Under the terms of the agreement, Coca-Cola will be the dominant beverage supplier for all RetroFitness locations throughout the United States. The product line-up includes Vitaminwater, Vitaminwater Zero, Dasani, PowerAde, PowerAde Zero, Core Sparkling Coke, Coke Zero and Diet Coke, as well as energy drinks.

"RetroFitness is proud to partner with Coca-Cola and its legendary brands to offer our loyal members great tasting products to hydrate their bodies before and after workouts," said Eric Casaburi, founder and CEO of RetroFitness, Inc. "This is another way we're helping our members to achieve their healthy lifestyle goals when visiting our gyms." The partnership will help Coca-Cola reach its goal of providing refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices.

"We at Coca-Cola feel that keeping a balance is all about the little things in life: staying active, making smart food decisions and beverage choices and having fun with family and friends," said Michael J. Nelson, Director of Premise Sales. "These are all elements that can be found at RetroFitness gyms and where we want our product to be." With a low membership price point of $19.99 per month, RetroFitness features a full collection of top-of-of-the line strength equipment and cardio machines complete with individualized LCD television monitors. Each RetroFitness location houses a RetroTheatre where members can work out in a darkened room on cardio machines while watching movies. In addition, members can enjoy personal training, tanning, full-service locker rooms, a RetroBlends juice bar and onsite chiropractic services.

About RetroFitness Founded in 2004 by entrepreneur Eric Casaburi, RetroFitness has evolved from a regional Mid-Atlantic gym concept into a national fitness system with more 100 gyms in its development pipeline. Under Casaburi's leadership, RetroFitness has grown to 60-plus gyms in 10 states. Expansion plans call for 300 gyms in the next three years and growth into new major markets such as Chicago, Dallas and Washington D.C. Each RetroFitness location is equipped with a full service fitness center including 60-100 pieces of equipment supplied by leading manufacturers such as Life Fitness and Intek. For more information, please visit www.retrofitness.net and to learn more about franchise opportunities visit www.retrofranchising.com. About Coca-Cola About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com

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