Benjamin Media Group Selected By Handyman Matters Franchise Corporation As Strategic Online Marketing Partner

Thursday, October 14, 2010

Strategic marketing partnership entails development of scalable website and online marketing system for use by more than 135 Handyman Matters franchises.

Benjamin Media Group (BMG), LLC today announced its selection as the online marketing and web design agency of record for Handyman Matters Franchise Corporation (HMFC), a leading franchise company in the home improvement services industry headquartered in Denver, CO. The partnership between the two companies will task BMG with the development and implementation of a comprehensive online marketing and website strategy for HMFC.

Leveraging BMG's online media and web design experience, the central objective of this new business relationship is the creation of a scalable website and online marketing system that can be seamlessly customized and deployed by more than 135 Handyman Matters franchises in the U.S. and Canada. BMG's scope of work includes persona development, competitive analysis, web development, search engine optimization, search engine marketing, social media marketing, e-mail marketing and conversion rate optimization.

"We are very excited about this partnership. Benjamin Media Group is developing a franchise solution that integrates web development for a high volume of geographically-specific franchise owners, as well as comprehensive search, marketing, and conversion components," said Andy Bell, CEO and founder of Handyman Matters Franchise Corporation. "We explored partnerships with several other agencies and determined that Benjamin Media Group is doing things far beyond their competition in terms of what is critical for a franchise business." "Today, it's all about local search, social media, and conversion rate optimization. Our total package solution puts us in a prime position to help Handyman Matters dominate these areas critical to modern business," said Ben Waymire, Managing Director of Benjamin Media Group.

About Benjamin Media Group Headquartered in Denver, Colorado, Benjamin Media Group is an online media and design agency servicing clients worldwide. BMG's international portfolio ranges from small businesses to Fortune 500 companies. BMG offers dedicated resources and full solutions in search and social media, web design, and conversion rate optimization. More information about BMG can be found at

About Handyman Matters Lakewood, Colorado-based Handyman Matters is a nationally recognized franchise concept that serves the repair, restoration and maintenance needs of both residential and business customers. Handyman Matters specializes in small- to medium-size jobs covering a wide range of "around-the-house" handyman tasks, repairs, installations and maintenance found on everyone's to-do lists. Handyman Matters has taken the traditional handyman business and created a tech-savvy handyman service that offers one-stop shopping for both consumers and businesses while providing a pricing model in which customers only pay for the time spent on their project. Handyman Matters has 135 franchisees in the U.S., Canada and Ireland. Eleven franchisees were added in 2009 and Handyman Matters expects to reach 200 franchises by the end of 2011. For more information, visit

Media Contact for BMG [email protected] Tel: 303.459.7884 Media Contact for HMFC: [email protected] Tel: 303-984-0177

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Handyman Matters Franchise Inc.
12567 W. Cedar Dr., #200
Lakewood, CO

Toll Free: (866)808-8401
Fax: (303)984-0133

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