Realty Executives International Launches Executive/broker Web Platforms As Part Of Large Scale Technology Initiative

Wednesday, November 03, 2010

Realtors Create Strong Personal Brands Online to Stay Ahead of Evolving Real Estate Buyer and Seller Trends

Realty Executives International, Inc. announces the launch of Executive and Broker Web Platforms, individual real estate agent and broker websites designed to enhance "personal brands" online through the use of social media and indexed listing pages to increase organic search rankings.

The Executive and Broker Platforms are another component of the company's overall Technology Initiative which plans out to 2020 led by the Realty Executives International Chief Technology Officer Darrell Smith. He is notably the co-founder of one of the top ten most downloaded apps in history.

"We understand the importance of investing in our Executives' (real estate agents) technology future," states Rich Rector, owner and Executive Chairman of Realty Executives International. "Our proprietary Executive and Broker Platforms are not your typical real estate websites." Realty Executives developed the Executive and Broker Platforms with a focus on organic development of leads through a long-term consumer focused web presence. Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry websites from independent blogs to massive listing aggregators.

After comparing traffic rankings, traffic sources, Search Engine Optimization (SEO) and customer quality, Realty Executives concluded that to be truly effective, technology needs to drive traffic and awareness not only to real estate agent listings, but to agents themselves.

"The Executive and Broker Platforms promote personal brands, in addition to listings, so our Executives and Brokers can be recognized as knowledgeable thought leaders for their specialty, experience and perspectives," adds Glenn Melton, chief executive officer of Realty Executives International. "Without a personal brand that people can recognize online, Realtors will not be on the radar for consumers to find." Executive and Broker Platforms are now available throughout the Realty Executives International network. For more information, visit or contact Andrea Kalmanovitz at [email protected].

About Realty Executives International, Inc.

Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries: United States, Africa, Australia, Bahrain, Belize, Canada, Costa Rica, Dominican Republic, France, Greece, Honduras, Israel, Kuwait, Mexico, Panama, Poland, Romania, Nicaragua, Oman, Qatar, Saudi Arabia, Spain, Turkey and United Arab Emirates. Publications like Entrepreneur, Success and Inc. magazines have recently ranked Realty Executives International as a leader in the real estate industry based on franchise growth, management stability and financial soundness. For additional company information, call (602) 957-0747 or visit

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Realty Executives International Inc.
15615 Airline Hwy, Ste B
Prairieville, LA

Phone: (602)957-0747
Toll Free: (800)252-3366
Fax: (602)224-5542

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