Estrada At Helm Of Fish Window Cleaning Franchise

David Estrada wants to brighten your world - and when his Fish Window Cleaning crew arrives at your home or business, that's exactly what happens.

Estrada opened his Fish Window Cleaning franchise last month in El Monte and he's already secured more than 20 customers.

The business provides window cleaning services to commercial and residential customers in San Gabriel, El Monte, Monrovia, Rosemead, Temple City, Duarte, Baldwin Park, Azusa and Alhambra.

"I launched the franchise in the beginning of February," Estrada said. "Right now we're doing all commercial. But we're going into residential areas in time for spring cleaning." The business represents a radical departure for Estrada, who said he was ready for a change. He previously taught American and world history and worked as an assistant principal and an adjunct faculty member at the University of Phoenix, Southern California campus.

"I just had to figure out what I was doing ... I had to take that leap of faith," he said. "I wanted to do something different and this is as different as you can get. I did a complete 180." Before launching his business, Estrada completed four weeks of pre-training and an eight-day training program at the Fish Window headquarters in St. Louis.

"It was very intense - and very comprehensive," the 52-year-old Temple City resident said. "I learned about the business, the marketing, branding, personnel ... everything you need to know. The history of Fish was presented to us and we learned that it's been very successful. So I just need to follow the plan." And marketing? Estrada does it the old-fashioned way.

"We go door-to-door, knocking up and down the boulevards," he said. "That's the only way to do it. I present my card and let people know what we're all about. Many businesses haven't had someone approach them for window cleaning. They may already be using someone, but we remind them that we'll show up and be there." Tri-State Employment in El Monte is one of Estrada's customers. Johnette Aguilar, branch manager for that location, said Fish Window has been a pleasure to work with.

"They have done a really good job," she said. "They come by every other week, they're always on time and they are pretty much perfectionists. He tries different liquids to get rid of the water stains and they've even come on their own time to redo it if they thought it didn't look right." The company offers interior and exterior window cleaning as well as cleaning of gutters, chandeliers, mirrors, ceiling fans, construction areas, skylights, screens and window sills.

Fish Window Cleaning has 239 locations in the United States and is the largest window cleaning company in the country.

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