Welcomemat Services Looks To Greet New Movers In Houston

On the heels of the recent launch of their franchise system, Welcomemat Services, a loyalty marketing firm that specializes in bringing new residents together with local businesses, will be exhibiting at the National Franchise & Business Opportunities Expo in Houston at Reliant Park on April 16-17, 2011.

During the expo, Welcomemat Services will be speaking with anyone interested in learning more about the company's franchise opportunities and will be exhibiting during show hours.

"The expo presents an ideal opportunity to discuss the growth of the local advertising market and speak with anyone who is interested in the franchising industry," said Brian Mattingly, Founder and President of Welcomemat Services. "Our company presents a great opportunity for anyone who is looking to start a business out of their home and to utilize a business model that has been successful in multiple markets." Operating in 12 territories across the South, the cutting-edge marketing firm plans to add 15 franchise operations throughout the United States in 2011 and over 200 in the next five years. Designed specifically to introduce families and individuals who have recently moved to their neighborhood to retailers and service providers, The Welcomemat� loyalty platform begins by delivering a printed package of sophisticated invitations to a unique group of new movers in an area each month. Welcomemat Services is the first and only loyalty marketing platform designed for local businesses to employ proprietary technology that enables new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

"As we continue to grow our franchise system across the country, we have identified Houston as an ideal market for our company," said Brian Mattingly, Founder and President of Welcomemat Services. "According to the U-Haul Migration Report, Houston was named as the top destination in 2010. Our loyalty marketing platform will help local business owners form the long term relationships with new movers that they need in order to thrive in this economy." Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with advertiser clients. The required investment for a single, home-based franchise unit ranges from $49,900 to $77,050, which includes a franchise fee of $35,000. For information on franchising opportunities, visit www.welcomematfranchising.com.

About Welcomemat Services Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patent-pending technology to store and log customer demographics for use by the local companies it supports. Welcomemat Services has 12 company owned units and began franchising in Q4 of 2010.

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