'Undercover Boss': Baja Fresh C E O Gives A Free Franchise

Monday, April 11, 2011

On 'Undercover Boss' (Sun., 9PM ET on CBS), CEO David Kim donned a fake goatee/soul patch to work at a few Baja Fresh Mexican Grill franchises. He was struck by the kindness of general manager Jose in Las Vegas -- so much so that Kim wanted to mentor him as a franchise owner.

"I want to let you know that I'm going to give you your very own franchise," he told Jose after revealing his true identity. "That's worth $50,000. You're going to be the youngest franchisee in our Baja system." Jose began to weep with happiness. The CEO added, "Thank you for not firing me that day." See the video: http://www.tvsquad.com/2011/04/11/undercover-boss-baja-fresh-ceo-gives-free-franchise-video/

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Baja Fresh Mexican Grill
9311 E. Via De Ventura
Scottsdale, AZ

Phone: (480) 362-4800
Toll Free: (866) 452-4252

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