Seattle's Best Enters Tim Hortons Territory

Seattle's Best Coffee, a subsidiary of Starbucks, is now offered in 10 Wal-Mart Supercenters throughout Canada.

According to Yahoo! Canada News, the company began testing the idea in the fall in Calgary, Alberta and Keswick, Ontario.

The move is a direct invasion into Oakville, Ontario-based Tim Hortons territory.

Seattle's Best will market its five flavor levels as it enters Canada, and aims to attract casual coffee drinkers.

The company has a goal of bringing in $1 billion in annual revenue from the offshoot brand, and the Wal-Mart strategy will likely boost foot traffic and new consumers.

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