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Jacob D'Aniello is passionate about dog poop. Yes, that's right - dog poop. Back in 1999, as he listened to a radio commentator complain about picking up his pooch's droppings, he got an idea.

"I thought - people will always pay for something they don't want to do," he says. "After a little research, I learned that 40 percent of households have a dog. When you combine those two things, you have a great business opportunity." Six months later, D'Aniello launched Doody Calls out of his home in Charlottesville, Virginia. The business model was simple: pet waste removal for dog owners, cat owners and homeowner associations. It didn't take long for the idea to take off. Three years later, he quit his day job. And in 2004, he decided to franchise.

"Franchising is all about the system," D'Aniello says. "The business had become very sophisticated - we weren't just running around with a bunch of shovels - and it was time to expand."

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