Starting A Business Over 50

Thursday, June 02, 2011

Here is a franchise that may be a good fit for older workers

We've all seen statistics on how new businesses tend to crash and burn, which is probably the last thing you want to think about if you're over age 50 and thinking of going from employee to entrepreneur.

Not that the appetite for risk disappears at age 51, but most people starting a business at this point in their lives are in it for more than the adventure. Being your own boss is a satisfying concept. Control of your destiny is another. And you may have dreams of padding the retirement income and having a profit engine to pass on to your children.

For many dream chasers, opening a franchise may be a smart career move, allowing them to open a business and draw on the experience of those who have already run it.

Doug Schadle, the CEO of Rhino 7 Franchise Development Corp., a franchise consultancy in Apex, N.C., believes that the odds of failure for a franchise are low. "If you follow the system the franchisor has set up for you, you're probably going to make a lot more than by trusting the stock market," he says.

There are lots of glowing reports of franchise success, but statistics are undependable. It is still possible to fail, which Schadle readily acknowledges. "Even the best-designed business models will not always work for everyone," he says. "Buying a franchised business is a risk that will require real effort to be successful." Local newspapers periodically report on lawsuits and squabbles between franchisees and their parent firms. posts gripes about scams and rip-offs. All of which is why nobody should make the decision to franchise lightly.

"There is a false expectation out there ... that all you have to do is turn the key, open the door to the business and the magic will happen," says Joel Libava, who runs a website called the Franchise King and advises people who are thinking of buying a franchise.

"The magic can happen "" if you work really hard and choose the right opportunity," says Libava. "But there's no guarantee that just because there's a blueprint already in place, that you'll be successful." So before you commit to a franchise, ask yourself three questions: Is this business a good match for me? Not every franchise is ideal for someone over 50. Issues of health and energy may arise.

Unless you're truly loaded, you're probably going to start out as an "owner-operator," meaning working long hours in a very hands-on way. There will be times when you're running a cash register, driving a truck, mopping a floor or doing whatever grunt work the business calls for.

At age 53, you may be up to going in at 4 a.m. because your manager didn't show. But is that something you'll want to be doing at 63, or 73? Your goal will be to build your franchise business to a point where you're what's known as "owner-management": Your staff handles most of the details of running the show, leaving you free to tend to the big issues, as well as spend time with the grandkids or run off to Europe. It can take a long time to reach this goal.

So if you're looking at a franchise, don't forget to consider how the business might grow and evolve as your own life changes.

Is this an appropriate risk? Always keep in mind that you'll be risking money from your retirement nest egg. If your franchise goes under and takes your money with it, will you have enough left to live comfortably? A company that is just beginning to franchise itself is obviously more of a gamble than one celebrating its 40th anniversary. If you go with a relatively new company, you could be buying into a flawed business model that burns through your investment funds and leaves you on the street.

An existing franchise that has been operating successfully in a location for years will be much easier to run than one that you are opening yourself and doesn't yet have trusted and competent employees or a customer base. But an existing, successful franchise may also be more expensive.

Do I have enough money? It's not uncommon to invest $50,000, $100,000 or much more when buying your own Subway, Great Clips, UPS Store, Ace Hardware or one of the thousands of other franchises out there. And you'll probably need extremely good credit as well. Not everyone gets to play in the franchise game. And if you do, choose well.

Here is one such franchise that owners consider friendly for 50-plus.

1. Floor covering Floor Coverings International Service: provides floor coverings for homes Founded: 1988 Number of franchises: more than 80 Headquarters: Smyrna, Ga.

Investment costs: $160,000 to $250,000 Fit for 50-plus? The business can be run from your home or the store. No 3 a.m. phone calls for service.

But: It's not recession-proof and requires energetic marketing for customers.

Spotlight: Cindy, 53, and John Henson, 52, Ocean Isle Beach, N.C.

Cindy and John first talked about owning a business decades ago, when they were dating. In 2005 they made good on that dream. They moved from New Jersey to their favorite vacation spot, Ocean Isle Beach, and opened Floor Coverings International locations in two counties. Cindy has kept her job at an education company, working the franchise part-time. John carries the bulk of the day-to-day responsibilities.

"It's been fantastic for us," says Cindy, even though they're a long way from achieving their goal of being more or less absentee owners and seeing some financial returns.

"I've always wanted to be on my own," says John, "and yet at the same time, there are 90 other franchise owners who I can bounce ideas off of, and that's been nice, too." Her advice: Set a dollar amount that you're willing to invest and never exceed it.

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Floor Coverings International
5250 Triangle Parkway Ste. 100
Norcross, GA

Phone: (770) 874-7600
Toll Free: (800)955-4324

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