Papa Gino's One-day Deal Yields 10 Percent Sales Boost

Sunday, July 03, 2011

Sister chains Papa Gino's and D'Angelo's recent one-day, 50-percent off online deal, facilitated through the ONOSYS Online Ordering system, boosted ticket sales by close to 10 percent and attracted more than 8,000 new online customers.

The 370 unit, New-England based pizza and sandwich chains offered customers 50-percent off their total online order. Positioned as a customer appreciation promotion, the brands advertised the one-day online offer and promo code through several distribution channels including an email announcement to an opt-in mailing list, Facebook, Twitter and coupon sharing site RetailMeNot.

"With online ordering continuing to be an important and growing segment of our business, this type of promotion is the perfect opportunity to demonstrate the features of this solution as well as the ease and convenience it provides to guests," said Paul Valle, CIO for Papa Gino's and D'Angelo. "With the power of email marketing and social media, we were able to quickly leverage the campaign to reach a diverse audience." Results from the one-day promotion include: Online sales made up 30 percent of total restaurant sales for Papa Gino's and 29 percent of total sales for D'Angelo.

Papa Gino's attracted 8,015 new online customers. Of these new Papa Gino's online customers, 21 percent have returned to place an order two-plus times in the 90 days following the promotion.

The top customer has returned 29 times.

D'Angelo attracted 5,007 new online customers. Of these new D'Angelo online customers 15 percent have returned to place an order two-plus times in the 90 days following the promotion.

The top customer has returned 28 times.

Customers spent significantly more to take advantage of the 50-percent off promotion. With discount, average checks were 9.5 percent higher than a normal business day.

"These results tell us Papa Gino's and D'Angelo guests are eager for these types of promotions and they will respond to them. This also shows us the power of a positive online ordering experience to create a loyal guest and draw them back for future orders," Valle said.

Papa Gino's Pizzeria News and Press Releases

This article has been read 1214 times.

Would you like to own a Papa Gino's Pizzeria Franchise?

For more information about becoming a Papa Gino's Pizzeria Franchise owner, including a franchise overview, start-up costs, fees, training and more, please visit our Papa Gino's Pizzeria Franchise Information page.

Or complete our free franchise advise form for a consultation about Papa Gino's Pizzeria Franchise or any other franchise listed on The Franchise Mall.

Papa Gino's Pizzeria Logo

600 Providence Highway
Dedham, MA

Phone: (781) 467-1668
Toll Free: (888) 374-2830
Fax: (781) 329-8796

Papa Gino's Pizzeria Franchise Information

Share This Page!


First Name:
Last Name:
State: (US inquiries only please)
Capital to Invest

(Min $50k Investment)
Investment Timeframe:

Can I use my 401K or IRA
to buy a business?

Submit your request for a
FREE Franchise Consultation.