New Pretzelmaker 24 Karat Cookie Blended Drink Is Good As Gold

Tuesday, July 05, 2011

Flavor Adds Real Golden Oreos for the Perfect Sweet Treat

Pretzelmaker is offering customers a new way to cool off this summer with the introduction of the company's 24 Karat Cookie blended drink. The creamy new beverage, available for a limited time, features a smooth blend of real Golden Oreos and is topped with whipped cream and crumbled Golden Oreos. The new flavor is being rolled out at Pretzelmaker stores across the country as part of the "Totally Loaded" celebration. 24 Karat Cookie is available as an individual blended drink or can be paired with any pretzel flavor as a combo. The flavor joins Pretzelmaker's collection of existing blended drinks including Lemon Twist, Power Pomegranate, Mango Madness, Strawberry Bananza, Mocha Mania and Cool Cappuccino.

"We're thrilled to present the 24 Karat Cookie flavor, the first of its kind for Pretzelmaker, to our customers," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We're constantly innovating and testing original new products and the 24 Karat Cookie flavor is an exciting addition to our summer menu." The company has also created a special "Buy 3, Get 1 Free" summer offer for their signature original salted or unsalted pretzels during the celebration. The offer is available for a limited time only at participating Pretzelmaker stores.

To stay up to date on all of Pretzelmaker's new products and promotions, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com or become a fan of the brand on Facebook (www.facebook.com/pretzelmaker). Oreo is a registered trademark of Kraft Foods.

About Pretzelmaker (www.pretzelmaker.com) Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC (www.globalfranchise.com) Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzelmaker as well as two retail franchise concepts: TAF and Shoebox New York. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contacts: Jacob Hawkins Steven Rice Ogilvy Public Relations Ogilvy Public Relations 404-881-2339 404-881-2317 [email protected] [email protected] SOURCE Pretzelmaker

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