Senior Magazine Announces Name Change To Living Well Magazine

Tuesday, September 06, 2011

New name more accurately reflects publication's mission in providing active adults 50 and older with relevant information

LIVING WELL Magazine will replace the SENIOR Magazine title for the more than 14 regional magazines throughout the United States published under that name. The company is changing its name to better reflect its mission to help thriving adults navigate life after 50.

"We will always remember our SENIOR roots," says CEO Josh Cates, "but feel LIVING WELL Magazine more accurately captures the essence of what life is all about - living well. In the past several years, our clients have noticed those 50 and older are more active, engaged, and plugged in to life." "We've listened to the marketplace and are evolving to meet the needs of our readers. People over 50 want to savor life and they're looking for relevant, useful information on health and wellness, along with legal, financial and lifestyle topics to help them fulfill their goals. LIVING WELL Magazine provides it's readers with the tools to live their lives to the fullest," he says.

In conjunction with the name change, LIVING WELL Magazine's corporate headquarters are relocating from Colorado Springs, Co. to Springfield, Mo. The move is aimed to better serve the magazine's multiple franchisees by having a more centralized location within the country.

Meanwhile, the www.YourSeniorMagazine.com website will be phased over to www.livingwellmag.com over the course of a few months and the new Twitter account will now be @LivingWellmags.

About LIVING WELL Magazine (formerly SENIOR Magazine) In its sixth year of successful publication, LIVING WELL Magazine is franchised in 17 local communities in nine states: Colorado � Colorado Springs LIVING WELL Magazine, West Denver LIVING WELL Magazine, East Denver LIVING WELL Magazine. Texas � Denton County LIVING WELL Magazine, South Denton County LIVING WELL Magazine, Collin County LIVING WELL Magazine, North Dallas LIVING WELL Magazine, Western Tarrant County LIVING WELL Magazine, Texoma LIVING WELL. Arizona � Scottsdale LIVING WELL Magazine. Ohio � Akron LIVING WELL Magazine. Oklahoma � Texoma LIVING WELL Magazine. Louisiana � New Orleans LIVING WELL Magazine, Northshore LIVING WELL Magazine, Baton Rouge LIVING WELL Magazine. Utah � Salt Lake City LIVING WELL Magazine. Georgia � North Atlanta LIVING WELL Magazine. Iowa � Linn County LIVING WELL Magazine.

The company's total production has increased to over 950,000 magazines annually over the past six years. One key to the success of each publication has been identifying the local resources and professionals available to readers and then pairing their advertisements with informative articles written by those very professionals. Listening to reader feedback in each community and adjusting the content of each magazine to fit their interests has also been effective. This, along with the advertising and distribution support of major hospitals in each magazine's area, has resulted in meeting a very important need in the communities served.

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