Pollo Campero Debuts New Design In U S

Wednesday, October 05, 2011

The world's largest Latin chicken restaurant chain, Pollo Campero, will open three Houston locations featuring its new design and menu by the end of the year.

The family-owned restaurant opened in 1971 in Guatemala and now has 200 locations the world of which 27 are in the United States. However, the chain hopes to incresae its footprint across North America, said Roberto Denegri, president, Pollo Campero USA.

"We have a strategic presence throughout several major American cities," he said. "Now, Houston signals a new chapter in our brand's rich heritage and how we plan to grow Pollo Campero in the U.S. We are beloved by consumers who already know us; and we believe this modern iteration of our concept will make us more accessible to a wider range of consumers across America." The new look A fresh salsa bar will still be at the centerpiece of the restaurant's layout, according to Denegri, who said Interbrand Design Forum, one of the world's leading brand and design consultancies, consulted on the fresh look. "The new design, expanded menu and service model is built on our own Latin authenticity with the objective of fulfilling our nationwide expansion goals in the U.S.

The restaurant design will also feature a comfortable patio for outdoor seating, "inviting people to slow down and enjoy our Latin dining experience," Denegri said The food Denegri said that Pollo Campero's famous fried and grilled chicken will remain stars of the menu; hand prepared exactly the same way it is made every day in Latin America. Plus, customers will find signature Latin drinks like Horchata and Latin sides like sweet plantains or Yuca. But in a strategic move to win consumers in the U.S., the menu will offer a larger selection of empanadas, tacos, salads, and hot pressed sandwiches all inspired by traditional Latin recipes.

"America's palate is evolving," Denegri said."The richness of our Latin American heritage coupled with in-depth customer research confirms our belief that the timing is right for a Latin concept that invites all Americans to experience new Latin flavors and tastes, in addition to our famous chicken that has made us so popular in Guatemala, El Salvador and in other places around the world." The menu's prices are on par with other American fast casual restaurants, averaging $6-10 for individual meals.

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