Koko Fitclub Ranks Among Best In Entrepreneur Magazine's 2012 Franchise 500

Thursday, January 12, 2012

Koko FitClub made its debut this month in the 33rd Annual Entrepreneur Magazine Franchise 500 rankings. On newsstands now, the ranking is regarded as a listing of the very best in the franchise industry. The Rockland, Massachusetts based company, franchising since 2008, ranked #38 among "Top New Franchises" less than 5 years old, #101 in the "Fastest Growing" category and #399 overall.

Companies ranked in the Entrepreneur Franchise 500 are judged by the same criteria: objective, quantifiable measures of the franchise operation analyzed by an independent CPA. The most important factors include financial strength and stability, growth rate and size of the system. Since submitting a count of 37 open locations to the publication in August of 2011, over 23 additional Koko FitClubs have opened nationwide and the company reports hundreds of franchised locations will be open in 27 states by the end of the 2nd quarter of 2012.

Koko FitClub President and Co-Founder, Mary Obana, reflected on a year of tremendous growth for the company: "We built major momentum in 2011, and every one of those Koko FitClubs that opened its doors helped people, families and communities live healthier, happier lives. We reached thousands of people this year, but it is just the beginning." Obana says business goals for 2012 are lofty but within reach, including again doubling the number of open clubs, new technological innovations within the Koko Smartraining experience and opening a new network of corporate owned locations. She also insists that those goals won't be attained at the expense of the unique, high-service Koko experience the company is becoming known for. "We will continue to hold ourselves to very high standards in how we conduct business and in the selection of our new owners. Our motivation to grow and innovate is our deeply-held company mission to build a world class business that improves the lives of millions of people by simplifying the way they manage their health. To accomplish that, we have to have the right people and systems in place, to grow smart. I can't wait to make even bigger progress toward our mission in 2012." Driving the growth of this innovative fitness company is its one-of-a-kind mix of technological efficiency and completely personalized guidance, providing members with results they used to only see from expensive personal training regimens. The difference? With Koko's patented Smartraining System- high tech, automated personal training- Koko members realize those "personal training" results, and better, through 30 minute workouts at a fraction of the cost of hiring a personal trainer.

About Koko FitClub The world's first and only automated personal training studios, Koko FitClub is changing lives across America by simplifying the way people get and stay fit. Entrepreneur Magazine ranked Koko FitClub among the best franchise companies in their 2012 Franchise 500, Fox Business News featured Koko as a "Booming Franchise" and BusinessWeek hailed Koko as "what the fitness industry needs." Koko is a completely unique take on the personal training studio. Instead of human trainers, Koko FitClub features Koko's patented Smartraining System Technology, developed with assistance from the Founding Director of the MIT Center for Sports Innovation. The personalized, progressive Smartraining programs are simple, efficient and highly engaging with proven results rivaling those personal training at just a fraction of the cost. For additional information visit www.kokofitclub.com or franchise.kokofitclub.com.

Contact: Koko FitClub, LLC Debra Ehnstrom 781-753-9495 x.111 franchise.kokofitclub.com

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300 Ledgewood Place, Suite 200
Rockland, MA

Phone: 1-877-KOKOFIT
Fax: 781.871.2208

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