Liquid Nutrition Is The Newest P A F I Charter Member (professional Athlete Franchise Initiative)

Tuesday, February 07, 2012

We are pleased to announce that Liquid Nutrition has joined the PAFI Team. As a Charter Member Liquid Nutrition has agreed to play a role in the support of PAFI's growth and development.

"Liquid Nutrition is pleased to join the Professional Athlete Franchise Initiative (PAFI) as a charter member. We commend the notable work that PAFI does in bringing together professional athletes and franchisors." said Glenn Young, President and CEO of Liquid Nutrition. "We believe in building our brand with professional athletes who understand the importance of maintaining health and wellness within their personal and professional lives and want to help and educate others. Living healthy is delicious!" "Professional athletes understand that participating in sports is a great platform to start a career." notes two-time NBA MVP Steve Nash. "However we acknowledge that our livelihoods are short lived in the sports arena, so it is important that while we are still relevant we look for opportunities outside to prepare for the future. There is a strategic fit in lifestyle approaches between myself and Liquid Nutrition creating an ideal recipe for entrepreneurial success coupled with a social conscience for a population where more people are investing in their overall health and wellness." "Even the most successful athlete has to face the reality of retirement much sooner than someone in a conventional job." said Matt Ryan, NFL player. "So it is important that as you carve out a new life after your sports career you find endeavours that you are passionate about. The Liquid Nutrition concept fits well within my personal lifestyle since I live a healthy, balanced life and truly enjoy the product." "The transition from professional athlete to retired athlete can be a difficult adjustment." says Vincent Lecavalier, Tampa Bay Lightning Captain. "That is why it is so important to plan for your future and find businesses that complement your principles and lifestyle. Liquid Nutrition shares the same core values, making this a natural business extension for me." "In baseball we use strategies and preparation to win games. It is no different after you leave the game." says New York Yankees catcher Russell Martin. "A successful post career strategy should be in place to help prepare for the long term. I align myself with companies that will grow and endure which is why I am part of Team Liquid." As the number two ranked LPGA player in the world, Suzann Pettersen knows what it takes to be successful on and off the course. "I am a competitive person and passionate about the game of golf and I know what it takes to win. Although you can have a long career in golf, I enjoy business ventures that line up with my passion so I can really get behind the brand and make it an extension of my life. Liquid Nutrition is good to go!" PAFI is currently in its pilot year and developing charter membership and alliance partnership relationships with the franchisors, suppliers and organizations that will join the initiative in educating and preparing professional athletes for a second career in franchising. Go to www.thepafi.org for details.

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1282A Cornwall Rd
Oakville, ON

Phone: (905) 815-1112
Fax: (905) 815-1123

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