Kiddie Academy Continues To See Growth In Franchising

In 2011, Kiddie Academy, an educational child care franchise, saw continued growth in sales, development and openings despite the lingering effects of the recession. The company reported 13 openings, 71 academies in the development stage and over 25 preliminary agreements signed, making it a banner year.

Their 2011 fiscal year, which runs from October 2010 - September 2011, broke a number of records at Kiddie Academy -- more grand openings, signed franchise agreements and signed preliminary agreements occurred over that 12 month period than the average of the past five years.

"Our growth during 2011 demonstrates that those interested in our industry see the value of our business -- a demand for high quality, educational child care in communities -- and see that Kiddie Academy has a successful, proven business model," said Greg Helwig, president of Kiddie Academy. "We're looking forward to continuing this trend in 2012 and a bright future for all our franchisees." The company saw specific growth in the Mid-Atlantic, southern United States and California. Kiddie Academy has steadily been growing the brand in these markets over the last several years.

According to Sue Hilger, vice president of franchise development for Kiddie Academy, a trend is emerging -- couples and partners are deciding to invest in themselves and build their own nest egg. "As many grow concerned about the performance of their 401k and investment portfolios, more and more people are opting to pull those dollars and fund their own businesses instead. Since 401k funds can often be used with little to no penalty fees, or taxes, putting those funds to work in a Kiddie Academy is appealing," Hilger said.

Kiddie Academy sets itself apart with its branded, proprietary Life Essentials(R) curriculum, which is based on four pillars of education: developmentally appropriate educational practices, character education, technology education, and health and fitness. Through Life Essentials, Kiddie Academy teachers are able to support each child through critical stages of cognitive, social, emotional and physical development. Life Essentials(R) curriculum is only available at Kiddie Academy locations.

For more information on Kiddie Academy and its franchising opportunities, please visit www.kiddieacademyfranchising.com .

About Kiddie Academy(R) For more than 30 years, Kiddie Academy(R) has been a leader in education-based child care. The company serves families and their children ages 6 weeks to 12 years old, offering full time care, before- and after-school care and summer camp programs. Kiddie Academy's proprietary Life Essentials(R) curriculum, supporting programs, methods, activities and techniques help prepare children for school and for life. Kiddie Academy is using the globally recognized AdvancED accreditation system, signifying its commitment to quality education and the highest standards in child care. Kiddie Academy is an official partner of the nonprofit organization, First Book, and is dedicated to supporting children's literacy. For more information, visit www.kiddieacademy.com .

About Kiddie Academy(R) Franchising Kiddie Academy Domestic Franchising is based in Maryland and has over 100 academies located in 24 states, including two company-owned locations. Approximately 70 additional academies are in development, with 15 to 20 new locations slated to open each year. For more information, visit www.kiddieacademyfranchising.com .

Contact: Sue Hilger VP, Franchise Development Kiddie Academy International, Inc.

Phone: 410.515.6065 E-Mail: [email protected] SOURCE: Kiddie Academy International, Inc.

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