Sports Image Signs 1st Colorado Franchisee

Sports Image Inc. � a franchise marketing company that finds sponsors to help schools obtain team sports equipment � has inked a deal to open its first Colorado franchise operation and 18th nationwide.

The Miamisburg, Ohio-based company recently signed Traci and Aaron Tattersall of Denver to be the first franchisees west of the Mississippi.

The Tattersalls join franchises in 12 different states awarded by Sports Image in its first 2-1/2 years of franchising.

Eric Horstman, president and founder of Sports Image, said the company is on pace to have more than 30 franchisees by the end of this year.

Sports Image focuses mainly on high school and youth sports programs, brokering sponsorship deals with local, regional and national companies.

In exchange for cash, companies can get a range of marketing opportunities, from an advertisement on a scoreboard to being included as part of game day promotions and public address announcements. Athletic programs use the funds for operating expenses and equipment.

Horstman said the company has been responsible for getting $850,000 in cash and more than $10 million in equipment to schools and organizations across the U.S. and Canada.

For its work, Sports Image gets a cut of the sponsorship dollars, which varies. Sports Image charges a $25,000 franchise fee plus monthly royalty fees.

"We, too, have been impacted with the budget cuts in Colorado schools, and couldn't be more excited to own a business that helps athletic programs procure equipment that may have otherwise been impossible for them," Traci Tattersall said in a statement.

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