Original Soup Man Serves Its Famous Soups And Deli Restaurant Concept At The 2012 Multi-unit Franchising Conference

Monday, April 23, 2012

SoupMan ladles its world-renowned soups to attract top operators for its Casino and Airport restaurant locations

SoupMan, Inc. (OBB:SOUP) , the nation's long-adored and iconic premium soup brand, today announced that it will be exhibiting at the 2012 Multi-Unit Franchising Conference at The Mirage in Las Vegas, NV from April 23rd to April 26th.

The Original SoupMan is focused on expanding its soup and authentic New York deli restaurant concept in casinos and airports across the country. The conference attracts multi-concept franchise owners from systems such as Subway, Tim Horton's, Dunkin Brands, Jersey Mike's and many other food brands looking for the opportunity to identify the most exciting concepts poised for national success. The Original SoupMan's powerful brand awareness and famous award-winning soups are expected to be a big draw this year, as they have in the past.

"We are thrilled to be a participating in the 11th Annual Multi-Unit Franchising Conference. Original SoupMan is looking to partner with sophisticated multi-unit operators, who recognize the potential the brand represents," said Arnold Casale, CEO, SoupMan, Inc. "This year, our team includes two important new partners: Shaquille O'Neal and Jason Alexander. Shaq and Jason join Hall of Fame Legend, Reggie Jackson, as our SoupMan brand champions to help promote our soups wherever our brand is sold; whether in our SoupMan soup and authentic New York deli restaurants; the restaurants of strategic partners that sell our soups or supermarkets nationwide in our new shelf-stable packaging," added Casale.

"I'll be here to tell the story of our strong results at my Mohegan Sun Casino SoupMan restaurant location and new SoupMan restaurants I'm opening," said Lloyd Sugarman, the legendary co-founder of Johnny Rockets Hamburgers, Original SoupMan franchisee and the Company's Area Developer for Casinos.

The attendees of the Multi-Unit Franchising Conference include Empire builders who have reported over 4 Billion dollars in annual system-wide revenue and of which 70% are believed to be looking to add more units and brands.

About SoupMan, Inc.: In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable cartons for sale in the soup aisle of major supermarket chains in September 2012. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy(R) and Golden Globe(R) nominated and Tony Award(R) winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan www.originalsoupman.com , is a fully reporting public company trading on the OTC Bulletin Board(R) (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: www.soupmaninc.com . Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements in this press release include statements regarding the expansion and success of the company's soup and deli restaurant concept for casinos and airports and availability of its new shelf-stable product in supermarket chains. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to open new soup and deli locations and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov SOURCE: SoupMan, Inc.

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