Earl Of Sandwich Announces New President And C E O

Planet Hollywood Group of Companies President and CEO David Crabtree announced today that Steve Heeley has joined the Earl of Sandwich brand as President and Chief Executive Officer.

"As we embark on our tremendous growth phase, I am delighted that Steve has joined the company. His vast experience with growing other brands in the fast casual restaurant segment will be key to our future success" said Mr. Crabtree. "With his strong operations and leadership background Steve has the experience and drive that will prove invaluable as we continue to grow Earl of Sandwich." Mr. Heeley possesses more than twenty years of experience developing, operating and successfully growing fast casual restaurants. He most recently served as the Chief Operating Officer of Au Bon Pain, a fast casual bakery and caf� chain with over 300 locations. Prior to Au Bon Pain, Mr. Heeley spent seven years as Senior Vice President and Chief Operating Officer of Baja Fresh Mexican Grill.

"I am thrilled to be taking the lead at Earl of Sandwich, a brand that clearly has the potential for significant growth." Said Mr. Heeley. "Earl of Sandwich is a unique, great food brand that is cutting a new path in fast casual dining. Our legions of raving fans are already pointing the way for our trajectory." About Earl of Sandwich� Earl of Sandwich is a collaboration between Robert Earl and a direct descendant of the fourth Earl of Sandwich, John Montagu, who is credited with inventing the sandwich in 1762. As First Sea Lord, he commanded the mighty British Navy, was a noted explorer and also a dedicated gambler with a love of day-long card games. With little time for food, he came up with the ingenious idea of putting meat between two slices of bread. From then on it did not matter if one was fighting a great sea battle or laying down a Royal Flush, they could eat great food without too much fuss. Now, more than 240 years later, John Montagu, the 11th Earl of Sandwich and his son Orlando are re-inventing and reclaiming their culinary namesake. For additional information please visit www.earlofsandwichusa.com friend us on Facebook at Earl of Sandwich and follow us on twitter at handle @earlofsandwich About Planet Hollywood Group of Companies: Robert Earl is the Chairman and founder of entertainment and leisure companies including: Planet Hollywood International Inc. the parent company for Planet Hollywood restaurants and Buca di Beppo. Other affiliated family holdings include Earl of Sandwich, Planet Dailies, Popstar Magazine, Planet Hollywood Hotels and Resorts Worldwide and Earl is the keeper of the Planet Hollywood Resort & Casino brand. Founded in 1989 by Robert Earl, Planet Hollywood opened its first restaurant---- ### Media Contact: Amy Sadowsky Vice President, Public Relations Planet Hollywood International, Inc.

310.246.0086 [email protected] Bonnie Taylor BRAINtrust Marketing + Communications 702.862.4242 [email protected]

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