P& G Product Wins New Retail Frontiers Category

From a highly-competitive pool of applicants, Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the "New Retail Frontiers" category. The Edison Awards is a highly-prestigious and sought-after recognition and achievement, which this year celebrated 25 years of honoring the best in innovation and excellence in the development of new products and services.

Tide Dry Cleaners is an innovative expansion to the iconic Tide brand, leveraging the brand's 65-year heritage in cleaning to delight consumers with a greater level of service and performance in dry cleaning. Tide Dry Cleaners currently operates in eight retail locations in Kansas, Ohio, Nevada, and Arizona, with many additional outlets currently under development across the United States through a network of individual franchisees and entrepreneurs.

Tide Dry Cleaners supports Procter & Gamble's strategy of focusing on and growing its core brands. Tide Dry Cleaners is being led by Agile Pursuits Franchising Inc. (APFI), a wholly-owned subsidiary of P&G.

"We are both honored and humbled to be awarded a 2012 Gold Edison Award," says Jeffrey Wampler, Chief Executive Officer (CEO), Agile Pursuits Franchising, Inc. (APFI). "We feel very strongly about this business and the impact we can deliver for our customers, and are thrilled to see such positive recognition from The Edison Awards staff, its highly-distinguished and experienced panel of judges, and the broader innovation community."

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