Lovin' Spoons Partners With Freshens Quality Brands To Unveil New Proprietary Yogurt

Customers visiting a Lovin' Spoons store will soon be able to dig into cups of the company's own self-branded frozen yogurt. The growing yogurt franchise has formed a strategic alliance with Freshens Quality Brands, the nation's largest yogurt and smoothie company, to create and manufacture a new proprietary yogurt lineup scheduled to launch in June.

As Lovin' Spoons looks to expand through franchise opportunities across the Southeast and beyond, the Freshens alliance will help further differentiate the young company from other self-serve yogurt brands.

"The opportunity to tap into the Freshens team's decades of experience and unparalleled industry knowledge provides immeasurable value to our brand," said Diane Kahn, President and Founder of Lovin' Spoons. "Lovin' Spoons was built from the ground up to be a superior franchising opportunity and this partnership will help leverage our expansion plan efforts." Since the November 2010 launch of the first Lovin' Spoons store in Savannah, the company has experienced rapid, sustainable growth and brand awareness throughout the Southeast, recently opening a fourth location and attaining a large customer base of loyal fans. In addition to the company's premium yogurt, a 1970"�s-inspired ambiance and decor provides customers with a unique in-store experience.

Lovin' Spoons and Freshens spent months developing 35 new flavors, specifically formulated to meet the demographics of Lovin' Spoons diverse customer base. Flavors include healthy low-fat, fat-free, non-dairy sorbets and sugar-free options. With over 25 years of experience in the frozen treats category, Freshens tapped into the close relationships it shares with the industry's most innovative flavor specialists. This was an integral component in the formulation of Lovin' Spoons proprietary yogurt and sorbet lineup. As part of the alliance, Freshens will also provide Lovin' Spoons with ongoing strategic services to facilitate rapid growth of this dynamic new brand.

"Lovin' Spoons has developed a unique brand DNA and created an entertaining environment for customers to socialize," said Ed Redmond, Freshens senior vice president. "We discovered there was great chemistry between their passion for the Lovin' Spoons brand and our ability to assist in the development a proprietary lineup of yogurt that aligns with their customer base. In their short history, they've already achieved great success and we are thrilled to provide resources that will assist their future growth." Lovin' Spoons features a rotating list of nutritious, tasty flavors and more than 50 premium toppings, ranging from fresh fruit to candy and syrups. While the company's existing yogurt is already extremely popular, Kahn said the new and improved yogurt will prove an even bigger hit with fans.

"Our new yogurt has more intense flavor "�top notes' and provides a richer, creamier consistency," said Kahn. "We've worked diligently with Freshens to create a truly premium product that is exclusive to Lovin Spoons." The new Lovin' Spoons proprietary yogurt will be available to the public in June. For information regarding franchise opportunities, please visit www.lovinspoons.com.

About Lovin' Spoons Lovin' Spoons is a growing chain of self-serve frozen yogurt stores located in the Southeast. Since the initial store launch in Savannah in November 2010, Lovin' Spoons has experienced rapid, sustainable growth and brand awareness throughout the region, opening its fourth store within 14 months and attaining a loyal customer base that includes more than 10,000 Facebook fans. A 1970's-inspired ambiance and decor, complete with a vintage Volkswagen Beetle in every store, helps create a unique customer experience. For more information and franchise opportunities, visit www.lovinspoons.com, like Lovin' Spoons on Facebook, or follow us on Twitter @lovinspoons.

About Freshens Freshens is the largest yogurt and smoothie company in the country and has been in operation for over 25 years. With 1,000 locations, including 45 stores in 27 airports and 350 college and universities, Freshens operates under a license agreement, without franchise, royalty or marketing fees. Freshens is a privately held corporation headquartered in Atlanta, and was founded in 1985 as Freshens Premium Yogurt. Freshens was the first to introduce fat free no sugar added yogurt in 1989 and vitamin fortified, all natural smoothies in 2009. By adapting to industry trends and ever-changing customer needs, Freshens is poised for continued growth. For more information, go to www.freshens.com.

Contact: Kate Grusich | Brittney Watson 404.419.9226 [email protected] | [email protected]

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