Fro Zen Yo Puts Other Countries On Menu

Wednesday, October 10, 2012

FroZenYo, the District-based frozen yogurt chain, is trying to go worldwide.

The firm, started by entrepreneur Chuck Rendelman and two fellow investors, has signed a five-year contract with Franchise Freeway to grow the self-serve chain.

"Our objective is to bring the concept to 1,000 franchise units worldwide," said Mike Halpern, chief executive of Franchise Freeway. "We are setting up mini-franchise companies that allow development. It's what Subway did to get so big." Fairfax-based Franchise Freeway, founded by Halpern as Franchise Consulting in 2006 and renamed in 2012, helps companies expand by marketing and selling franchises. It has sold more than 1,000 franchises worldwide.

Halpern said the company is having conversations with potential FroZenYo development agents in India, China, Canada and Europe.

In the United States, development agents will be able to buy the FroZenYo rights within a state for $85,000. They will split the 5.5 percent royalties on gross revenues between FroZenYo and the developer. Franchisees can buy their first franchise for $25,000; the second franchise would cost $15,000.

FroZenYo has nine local stores, including seven owned by the company and a pair of stores owned by a franchisee. There are 15 additional franchises in the pipeline.

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