How Huddle House Breakfast Franchise Dominates The Southern Hospitality Niche Market

What makes Huddle House breakfast franchises iconic touchstones in their communities? The sort of places where people gather with friends every morning at 6 a.m. for 20 years; where high school teams claim a batch of tables after practice, or to celebrate a big win; where a farmer or factory worker can stop in at 2 a.m. or 2 p.m. for a cup of coffee, a pile of pancakes or a thick burger.

The most successful restaurants do more than feed us. They build communities by offering service that's more than just excellent "" it's personal.

For 50 years, that has been the Huddle House breakfast franchise's forte. Huddle House knows that a friendly smile, a warm greeting and a little attention to service are what it takes to keep customers coming back.

Every time someone walks into one of the Southern breakfast franchise restaurants, whether they"�re coming in for steak and eggs, a burger, fries and a shake or a fried shrimp dinner, they can count on being greeted and treated like family "" and getting what they want from the menu thanks to our "any meal, any time" philosophy.

"Last spring we all wore red T-shirts that said "�Welcome to my House"� to remind everybody that this is what it's all about," says Jeanne Stanley, director of operations for Milledgeville, Ga., Huddle House. "Customers are going to come here and we"�re going to feed them like family. You treat them like they were in your house." Since the restaurant was founded in 1964 in Decatur, Ga., Huddle House has focused on customer service as well as providing delicious homestyle food at an affordable price. In an era when customer service seems to have fallen by the wayside, Huddle House has found a way to stand out. The franchise has evolved a lot over its 50 years in business, but its dedication to making customers feel welcome, and valued, will never change.

Huddle House, with 400-plus units nationwide, is looking to expand further. If you think Huddle House could be the right franchise opportunity for you, check out more information at huddlehousefranchising.com.

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