Froyoworld Ranks #47 On Franchise Gator Franchise 100 List

You can't always have your cake and eat it, too. But with frozen yogurt, you can. You can have a cool, creamy frozen dessert that doesn't bust the diet. As the "fro yo" craze matures into a billion-dollar industry, new franchises have to be increasingly creative to compete.

At the International Franchise Expo in New York City today, a number of frozen-yogurt concepts talked up their take on the frozen-dessert frenzy. Here's how just a few are differentiating themselves: FroYoWorld One of FroYoWorld's new product concepts is the "Frookie," frozen yogurt between two cookies.

FroYoWorld: Dennis Bok, the co-founder and CEO of New Haven, Conn.-based FroYoWorld says kids drag their parents into the FroYoWorld stores because they like the smiling franchise mascot, ELFY, an acronym for "everybody loves frozen yogurt." Also, Bok rolls out proprietary flavors each month that customers seek out. Popular examples include blood orange, strawberry tart, and graham crackers and cr�me.

The tart flavors tend to be more popular in urban areas and the more traditional flavors are more popular in suburban areas, says Bok. There are 30 FroYoWorld franchise locations open and another 30 finalizing leases and under construction. The highest-grossing FroYoWorld franchise made $1.35 million in annual revenue, Bok says. "We don't fear the competition. We are moving straight forward," Bok says. "We have a brand. We have a very big following." Franchise Gator studied hundreds of FDD's in an effort to put the Franchise Gator Franchise 100 list together, focusing on such aspects as financial stability and franchisee retention. Additional information outside the FDD was also gathered, and they spoke with several industry professionals in the process.

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